Zenith halves TV ad forcast
Advertising buying network ZenithOptimedia has halved its TV ad revenue growth forecast for the UK in 2012, while predicting digital spend will rise by £200 million (€249 million). ZenithOptimedia is forecasting year-on-year growth of just 0.5 per cent in the UK television advertising market this year to £3.3 billion. The revised forecast follows widespread concern […]




