Since 2011, media discovery company Shazam has partnered with global brands to make television adverts Shazam-enabled, allowing viewers to interact with adverts and brands by ‘tagging’ them. By using the Shazam App, viewers could receive additional information about the brand or product, gain access to special offers, enter competitions, and take advantage of social sharing […]
Akamai’s Third Quarter, 2012 State of the Internet report says more than 680 million IPv4 addresses from 243 countries/regions connected to the Akamai Intelligent Platform during the third quarter of 2012. The figure represents an 11 per cent increase year over year. Since a single IP address can represent multiple individuals in some cases – […]
A report from international market research and consulting firm NSR – Ultra-HD via Satellite – finds, over the long term, Ultra-HD channels represent a respectable, but niche opportunity for satellite companies. This nascent market is expected to start at a low base in 2015 with just 15 channels being demanded by the global cable TV, […]
Market research firm Infonetics Research has released excerpts from its new Multi-Screen TV Service Deployment Strategies: Global Service Provider Survey, for which Infonetics interviewed pay-TV operators about their plans for multi-screen video services and delivering live and file-based video content to subscribers with multiple devices. “Multi-screen services are quickly becoming a critical service for pay […]
The pay-TV content protection market is thriving, driven by the ongoing digitisation of cable in emerging markets and by continued investment in advanced applications and ‘TV Everywhere’ offerings in major markets. Analysis from Frost & Sullivan finds that the market earned revenues of $1.63 billion in 2011 and estimates this to reach $2.6 billion in […]
The constant evolution and innovation in the world of TV technology have been successfully fueling consumer demand and driving consistent growth in the industry over the last few years. In the Southeast Asia region, flat panel TVs have continued to register a surge in demand in 2012, selling over 8.3 million units in the first […]
Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions. “The mobile […]
The technology, media and telecommunications (TMT) practice at Deloitte has revealed its predictions for the media sector in 2013. Jolyon Barker, global lead for Deloitte’s technology, media and telecommunications industry, comments: “Deloitte predicts that the television industry in 2013 will commence the roll-out the next generation of high definition TV, known as 4K, offering four […]
According to forecasts from TDG, the number of US households that subscribe to traditional ‘cable-like’ pay-TV peaked in the last two years and is projected to decline from nearly 101 million in 2012 to less than 95 million in 2017. TDG believes that the number of pay-TV subscribers will undergo a noticeable decline in the […]
Figures published by the British Video Association show a massive rise of 49 per cent in viewers’ spend on digital video entertainment during 2012. With over 40 digital services available offering a range of options for consumers to download and stream video entertainment on connected devices, the digital market is now estimated by IHS Screen […]