Adobe has released a broad set of industry data and insights about online video and ad consumption. Key findings in the Digital Index report show that TV Everywhere adoption increased 12-fold; mobile video viewing grew by 300 per cent; Facebook users are seeing twice the level of engagement with video over non-video content; and pre-roll […]
Global revenues from mobile streamed music services are expected to rise by more than 40 per cent to $1.7 billion, according to a report from Juniper Research. For the first time, these revenues will thereby overtake those generated by full-track downloads to mobile devices. The report observed that growth in premium service adoption was increasingly […]
A new report for the Associated Press, produced by Deloitte with research by GfK, provides an in-depth study into video news consumption. The report demonstrates the increasingly critical role of video in online news sites and is based on a survey of respondents in UK, Germany and Spain. The research findings clearly demonstrate the importance […]
Online content providers are experiencing a reality check with two-thirds of media companies anticipating the end of ‘free for all’ content according to global pricing and marketing consultancy Simon-Kucher & Partners. A global pricing study from the firm suggests that only 27 per cent of media companies expect significant profit margin (EBITDA) increase in the […]
Michael Greeson, president of analysis firm TDG, has suggested that operators implementing a ‘TV Everywhere’ strategy have the opportunity to earn revenue from such services rather than treat them merely as a defence against OTT players. Greeson notes that multi-screen video is centre stage at NAB, as broadcasters have come to realise that (a) consumers […]
According to analysis firm ABI Research, the likes of Netflix, Hulu, Apple, and Amazon helped drive the over-the-top (OTT) video market past $8 billion in 2012. The three largest markets – North America, Europe, and Asia-Pacific – experienced YoY growth in excess of 50 per cent in 2012. The continued spread of connected CE and […]
IDATE’s newest market insight describes the different models of subscription-based video on demand offerings (SVoD): supply-side strategies and description of main players’ services. It lastly analyses the SVoD services developments compared to the pay TV global market. Spotlighted by the success of services like Netflix and Hulu, SVOD seems poised to compete with traditional VOD […]
Cloud-based TV service revenues will increase from $120 million in 2013 to more than $750 milion by 2017, according to Multimedia Research Group. Most of those revenues will be cloud services for cable operators, followed by satellite and then IPTV. The market for cloud services for pay-TV operators is just starting and vendors are racing […]
Content owners, including HBO, Disney/ABC, and Fox are rapidly growing in importance as customers for video encoder and transcoders, according to findings from analyst firm ABI Research. Content owners have always purchased some video encoders for primary distribution – which feed into existing pay-TV systems; however, their investment is increasingly in multi-format transcoders that support […]
US digital TV and movie content audiences will grow faster than previously expected as a result of increased viewing on tablets and smartphones, a wave of Internet-enabled TVs, and greater content availability, according to a new report – Digital TV and Movie Streaming: A Rising Tide of Devices, Content and Viewing – from digital marketing […]