IMG has launched its Digital Trends Report 2025, exploring the technologies and developments that will shape the sports media landscape for rightsholders over the next 12 months. Featuring insights and analysis from IMG’s global team of digital experts, this year’s predictions explore how D2C strategy is pivoting from non-premium content to gamification, the notion that […]

Mediaocean, the mission-critical platform for omnichannel advertising, has unveiled insights from its latest TechValidate survey. The findings outline requirements for a transformative approach to ad verification with 87 per cent of marketers indicating a need to restore trust between buyers and sellers.  As the market shifts following Oracle’s exit from the advertising space and deprecating […]

The BBC Economic Impact Report for Northern Ireland shows the drama series Blue Lights has had a positive impact on the economy across its first two seasons, alongside other network productions made in Northern Ireland. The report which was published to coincide with the centenary of the BBC in Northern Ireland, highlights the contribution that […]

A new study commissioned by the Motion Picture Association (MPA) showed that Filipino consumers who access piracy sites and services are at severe risk of cyber threats such as identity theft and ransomware. The study found Filipinos are up to 33 times more likely to encounter a cyber threat on the most popular piracy sites […]

Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the current state of SVoD programming to identify global content trends and changes over time. Tapping Gracenote Global Video Data, a comprehensive database of TV show and movie information, the data visualisation graphically illustrates the current makeup of […]

Barb has released data from its Establishment Survey showing that 20.1 million UK homes (68.8 per cent) had access to an SVoD service in Q3 2024. This is a slight increase from 20 million UK homes (68.7 per cent) in Q2. Barb has again shared an advertising tier estimate for Netflix, Disney+ and Prime Video. […]

Virgin Media O2 Business and Cebr have published a report, The economic and social benefits of digitalisation, revealing the significant growth potential UK businesses have left untapped. The report highlights that if all British-based firms had increased their digital technology usage in 2021, the economy could have seen a huge £111 billion (€133.2bn) boost in […]

After a period of slower growth, the Swedish streaming market is now experiencing a significant upswing, reports Mediaivision. In Q3 2024, there were 600,000 new streaming subscriptions compared to the same period last year. The primary driver of this growth is the introduction of more affordable, ad-supported subscription options. “The new, affordable subscriptions have gained […]

Digital transformation is expected to play a pivotal role in South Africa’s future, with projections indicating it could contribute nearly 20 per cent to national GDP by 2028, create 300,000 jobs, and expand access to essential services for millions. The latest GSMA South Africa Digital Economy report reveals how mobile and digital services are accelerating economic […]

Generative AI applications are emerging as a key area in driving interest in differentiated connectivity – guaranteed uninterrupted high-end connectivity when you need it most – among 5G smartphone users globally, Ericsson ConsumerLab research shows. With the number of smartphone owners who use Gen AI apps on at least a weekly basis expected to increase […]