Advanced Television

Consumer Behaviour

Online TV: Users aging, Social networking not important

SideReel, the independent online TV destination, has released results from an online video survey of 1800+ users. Conducted in December 2010, the survey identifies usage patterns in the areas of social media, Web TV, and the use of connected devices. “People are mixing new technologies with familiar ones to get a personalised TV experience that […]

January 20, 2011

Record month for iPlayer

The BBC iPlayer notched up 145 million requests for programmes in December, breaking its own record for the third month in a row. In December 2009, the catch-up service attracted 114 million requests. But last month, Top Gear was the most popular show with the two Christmas specials being watched almost 1.3 million times each. […]

January 19, 2011

Premium VOD tops theatrical challenges

Premium VOD and piracy rank the two biggest challenges facing movie theatre owners in 2011, according to John Fithian, CEO of National Association of Theatre Owners. Speaking in a conference call hosted by MKM Partners, Fithian said studio efforts to bolster declining home entertainment disc sales through premium VOD presents a greater risk to the […]

January 17, 2011

Canada a test bed for online consumption

The results of a video-streaming study dubbed Project Canada show, not surprisingly, that online movie and TV streaming services can boost broadband data usage. One surprise finding is that consumers make decisions about balancing their media consumption habits – and bills – among over-the-air (OTA), cable and over-the-top (OTT) services. The online media study was […]

January 11, 2011

Web Users: Internet better value than cable TV

Regular Internet users in the US overwhelmingly agree that the Internet provides better value than cable television. A survey by Rasmussen Reports found that 72 per cent of adults who go online at least once a week say the Internet is a better value for the dollar than cable TV. Just 10 per cent say […]

January 10, 2011

Research: Users seek high-quality streaming content from connected devices

A Strategy Analytics Digital Home Observatory report which evaluated connected media players, has found that consumers are most concerned with high-quality streaming capabilities as well as the total number of content and services available to them. This study covered the usability and usefulness of Roku XDS, Google TV, Apple TV and Boxee. Participants felt that […]

January 6, 2011

Research: Connected TV satisfies

Consumers are using the connected features of their connected TVs and say that they are pleased with the results, according to The NPD Group. The research firm’s Connected TV Owner Study reveals that nearly half of US consumers (45 per cent) who say they have an Internet-connected TV, access Internet features. Of those who have […]

December 30, 2010

Research: 3DTV purchase intent varies around the globe

While consumers cite a number of concerns that marketers and manufacturers will need to address before 3DTV gains widespread adoption, research from The Nielsen Company shows that there is a sizable opportunity to attract the eyeballs and investment of some of the world’s most affluent TV households. In a survey of approximately 27,000 online consumers […]

December 22, 2010

UK TV buyers ‘confused by retailers’

A study conducted with 10 of the UK’s leading high street retailers has found that consumers are being left confused when shopping for TVs, as a result of retailers who don’t fully understand the new era of TV technology. A mystery shopper exercise, conducted by digital TV expert ANT, found retailers guilty of misinforming consumers […]

December 22, 2010

Motorola: Viewers moving away from scheduled TV content

British viewers are moving from traditional video consumption habits to a more varied video content ‘diet’, according to the UK-market findings from global research conducted by Motorola Mobility, a subsidiary of Motorola. Motorola Mobility’s 2010 Media Engagement Barometer shows that while free-to-air services are available to 67 per cent of global viewers, compared to 57 […]

December 17, 2010