Most Americans, Brits and Canadians are unlikely to purchase a 3D television any time soon, according to a recent Vision Critical poll. The online survey of representative national samples shows that a negligible number of respondents in each country currently own 3D TVs. Five per cent of Americans, two per cent of Brits and only […]
Marketers are increasingly spending time, money and creativity to reach their audiences in non-traditional ways. A 24/7 Wall St./Harris Poll on Social Media and Television has found that many Americans are participating in this type of interactions. Among online US adults, two in five say they have gone online or utilised social media to comment, […]
Findings from a study by custom research company TNS into today’s mobile consumer highlight that as ‘static’ functionality such as SMS and still imaging become commoditised, growth will be driven through further demand for social functionality and new demands for video calling, streaming and sharing services. In particular, the TNS Mobile Life 2011 study notes […]
The live streaming of the India-South Africa match on ESPNStar.com has broken India’s online streaming record in India, with over 3 million streams delivered to over 1.5 million unique consumers on the match day on 12 March 2011. Through the first 42 matches, ICC Cricket World Cup 2011 Free Live Streaming has received more than […]
There is growing scepticism over the potential success for 3DTV in some markets, but not – seemingly – in Germany, where last year’s sales figures for 3D sets are likely to be dramatically exceeded. Forecasts from market research company GfK expect 2011 sales figures for 3D sales to top one million units, and significantly beyond […]
A report from Knowledge Networks indicates that more people are consuming video from TV networks online, and that their tolerance for pre-roll or embedded ads within that video has not diminished since 2006. Knowledge Networks’s most recent TV’s Web Connections report demonstrates that more people are choosing to consume TV network video through free or […]
Just 0.18 per cent of US households “cut the cord” between the fourth quarter 2010 and first quarter 2011, according to ESPN analysis of Nielsen households. This study defines “cord-cutters” as multichannel homes with a high-speed Internet connection that drop their cable/telco/satellite subscriptions, but retain their broadband connection to watch television. The current rate of […]
Horowitz Associates’s annual ‘State of Cable and Digital Media’ study reveal that, at least weekly, almost a third of US urban consumers (31 per cent) watch TV content via alternative platforms such as on a computer/laptop, on a mobile device/tablet, or streamed directly from the Internet to the TV through an OTT device such as […]
How young people watch television is rapidly changing according to a study by Digital Clarity of UK mobile Internet users below the age of 25. Eighty per cent of those surveyed use a mobile device to communicate with friends while watching TV with 72 per cent using Twitter, Facebook or mobile applications to actively comment […]
According to a US consumer research study from PwC (PricewaterhouseCoopers) consumers are spending about 20 hours per week accessing digital content – including video games and print content – on a mobile phone, computer, or mobile device, with the majority of that TV shows, movies and other videos. That is The study found that across […]