Advanced Television

Consumer Behaviour

Ofcom: UK still pirates

Almost a third of UK Internet users who stream or download music, TV and films did so at least once illegally in the quarter to the end of January, with almost 400 million files digitally pirated in the three-month period, according to the media regulator. Ofcom’s latest online copyright infringement tracker report found that digital […]

May 28, 2013

Thatcher funeral third most watched iPlayer stream

Margaret Thatcher’s funeral on April 17th was the third most-requested live TV programme ever on the iPlayer, with nearly 823,000 requests for real-time viewing of the event. It was topped only by the London 2012 Olympic games in terms of viewer numbers. The funeral received a total 986,000 clicks, meaning that 163,000 people requested it […]

May 28, 2013

Social recommendations tops for mobile video discovery

American mobile video watchers are almost twice as likely to watch videos shared by friends as they are via web search, according to a survey conducted by Harris Interactive on behalf of web TV content sharing site Telly. The study – conducted online in April among over 2,000 US adults – reveals that 78 million […]

May 28, 2013

31% Italians time-shifted TV in 2012

A report published by the Politecnico di Milano and Studio Frasi on the evolution of the Italian TV market from prime time to non-linear viewing, has provided new data on time shifted and on demand viewing which gives a clear picture of this market and its potentials. Findings include: – 31 per cent of Italian […]

May 28, 2013

84% of US streaming at least once a week

M-GO, the digital entertainment service joint venture between DreamWorks Animation and Technicolor, has released insight into the streaming habits of US consumers which it says for the first time highlights the differences in streaming behaviour across gender lines, with women leading their male counterparts in certain metrics. The findings are the result of a recent […]

May 24, 2013

62% of mobile web users do it while watching TV

InMobi, the mobile advertising network, has published its first global report into multi-screen viewing behavior.  The study surveyed 15,000 mobile web users across 14 markets and provides insight into the ways in which consumers engage with content across multiple screens. The report uncovers that mobile now ranks first in media consumption among mobile web users, […]

May 24, 2013

TV social media driven by functional, communal and playful factors

Viacom has unveiled the results of “When Networks Network: TV Gets Social,” its multi-country study investigating the relationship between TV and social media usage. The findings uncovered three key types of motivations leading fans to engage in TV-related social media activities: Functional, Communal and Playful. The multi-country study involved social media diaries in the US, […]

May 22, 2013

Smart TVs not being used to full potential

Despite a huge desire to receive content and services through television, Smart TVs trail laptops, desktops and set-top boxes when it comes to consumers deciding how to connect to the internet through their sets, new research from YouGov shows. Results from the latest Connected TV Tracker show that half (50 per cent) of consumers like […]

May 21, 2013

Facebook video ads must be short and on point

Following the news that Facebook will launch video ads into people’s news feeds in July, visual classification company WeSEE conducted a poll to see what users thought of these plans. Findings include: – 68 per cent of people say that receiving irrelevant video ads on Facebook would make them inclined to use Facebook less. – […]

May 17, 2013

15% of Sky customers interested in BT sports channels

Within a week of BT announcing plans to offer free sports channels, including live Premier League football games to its broadband customers, 15 per cent of Sky’s TV and broadband customers say they are interested in receiving them, according to a nationwide survey by Usurv. Six per cent of existing Sky TV customers revealed they […]

May 15, 2013