Innovid, the technology platform delivering immersive video advertising, has released its Interactive Video Advertising Benchmarks: H1 2013 report, showing that campaigns leveraging video interactivity could increase ad engagement by 232 per cent. The report also shows that interactive ads produced significantly higher awareness rates, viewing rates, and more time spent interacting with the ad. Overall, […]
Australian adults spend on average four hours per day doing sedentary leisure activities such as watching TV compared with only half an hour of physical activity, according to data released by the Australian Bureau of Statistics. Paul Jelfs, from the Australian Bureau, said the 2011-12 data reveals a tendency for high levels of sedentary behaviour […]
Subscribers to major subscription video services watch four times as many TV shows as movies – and they are just as likely to gravitate to old Star Trek episodes as something from the past year. These are among the findings of a new GfK report that defines the actual viewing habits and preferences of subscribers […]
Research from Parks Associates shows consumers are developing preferences for TV-content apps as more smartphone and tablet users are using TV-channel apps from networks like MTV, Nickelodeon, and USA Network and apps for shows such as Glee and The Walking Dead. The firm finds 14 per cent of smartphone/tablet users surveyed in Q1 2013 have […]
According to the Quarterly Multi-Screen Usage Study from NPD DisplaySearch, 85 per cent of tablet owners and 65 per cent of smartphone owners in 15 countries surveyed view online content on their mobile devices instead of on their TVs at least some of the time. Of the people who used mobile devices to view online […]
Research from comScore reveals that 16 per cent of Canadian adults say they no longer watch any traditional TV and exclusively stream content online. The findings also show that 45 per cent of respondents say they watch both TV and online video content, 35 per cent just watch TV and 4 per cent watch neither. […]
Smart TVs are getting a thumbs-down from early adopters, according to research from Strategy Analytics’ Digital Home Observatory. The study offers an in-depth examination of how the behaviour of eight advanced user households has changed over the past three years as new connected TV technologies have arrived. Even though half of the sample had acquired […]
Television is the main place Americans say they turn to for news about current events (55 per cent), leading the Internet, at 21 per cent. Nine per cent say newspapers or other print publications are their main news source, followed by radio, at 6 per cent, according to a Gallup poll. More than half the […]
Freeview’s research into consumer views and attitudes about television reveals that viewers believe in subscription free television. The research finds that 90 per cent of Brits say the main Freeview channels should be free for everyone to access – a percentage that is similar among those who currently subscribe to pay TV like Sky (90 […]
A recent report informed us that the City of London Police are, along with the Intellectual Property Office, setting up a special unit to tackle digital piracy and counterfeiting. The IPO is going to provide £2.5 million over two years for the unit. Not exactly the FBI is it? I’m guessing that sum is less […]