To gain insight into how consumers view online video content and advertising versus broadcast television, market analysis firm Adroit Digital conducted a study to ask viewers how they approach video consumption and their thoughts on video advertising. The insights gained
A YouGov report reveals that there is a consensus that digital content should be free, with this view particularly prominent among children and young adults, who are also likely to view file sharing as ‘normal’.
Most consumers in the United States oppose the proposed merger of the country’s biggest cable TV and broadband Internet providers, according to a new survey by the Consumer Reports National Research Center. The $45.2 billion deal, which would combine Comcast with Time Warner Cable, is subject to approval by the Federal Communications Commission. Cable TV […]
A Harris Poll looking at the ways Americans most often watch television programmes has found the increasing use of streaming as a viewership option. While over three-quarters of US adults (77 per cent) say they regularly watch television shows via either cable (55 per cent) or satellite TV (23 per cent), over four in ten […]
This summer’s football World Cup is proving to be the most accessible in the tournament’s history, with broadcast and streaming services available on up to 5.9 billion screens globally. This is according to research firm Ovum, which reveals that PCs, tablets, and smartphones are providing alternatives to conventional TV viewing, accounting for 57 per cent […]
Twitter and Starcom MediaVest Group (SMG) have revealed the first consolidated results coming from the pair’s Social TV Lab. The Lab was a main component of the multi-year, first-of-its-kind partnership that SMG and Twitter announced in 2013. The lab was established to deepen awareness of new second screen behaviours
Findings from the Q1 2014 Global Video Index from online video management, publishing, analytics and monetisation specialist Ooyala, suggest that mobile video continues to gain importance for publishers as smartphone and tablet consumption grows. The report also
Sixty per cent of those watching the World Cup this year will stream at least one game online, according to video advertising platform Videology which has investigated how UK audiences keep up with the action. The research, based on 1,357 respondents in the UK, shows
Consumers in China, the UK and the US have expectations for unprecedented control over their entertainment experience, according to a study from public relations firm Edelman on how and why people consume and share entertainment. “This year, we found that consumers want their entertainment
According to research from The Diffusion Group (TDG), despite the widening availability of ‘TV Everywhere’ services, tablet owners are significantly more likely to use OTT service apps such as Netflix than those offered by both TV networks and operators. Almost half