Advanced Television

Consumer Behaviour

UK: Few aware of Local TV launch

Research from BroadStream reveals that three quarters of British TV viewers (75 per cent) don’t know that a local channel could be launching near them this year, with a further 15 per cent claiming to have heard of ‘local TV’ but don’t know where these channels are due to launch. BroadStream polled a representative sample […]

July 3, 2014

iPlayer PC requests driven by radio growth

Requests to BBC iPlayer increased last month to 273 million, up 6 per cent on May 2013, and higher than at any point last year. May also saw the first increase in

July 2, 2014

Tablets become main device for TV catch-up

Data from Kantar Media’s syndicated study, futurePROOF, shows that tablets have become mainstream consumer devices with more than half of 16-44s now having access to them. Forty-five per cent of all UK adults

June 27, 2014

Travellers, Avid Viewers, and Multiscreeners consume most video

Consumer research and analysis from Parks Associates suggests that three out of seven unique consumer segments account for the majority of mobile video viewing, averaging nine hours per week on a smartphone or tablet compared to less than 15 minutes per week for the remaining four segments. The average among all US broadband households is […]

June 27, 2014

Heart specialists: ‘Beware binge-viewing’

Adults who watch TV for three hours or more each day may double their risk of premature death compared to those who watch less, according to research published in the Journal of the American Heart Association. “Television viewing is a major sedentary behaviour and there is an increasing trend toward all types of sedentary behaviours,” […]

June 27, 2014By Colin Mann

TiVo: 66% do binge

TiVo Research and Analytics has revealed results from the TiVo Spring 2014 Binge-Viewing Survey. With 91 per cent of the 15,196 survey respondents reporting binge-viewing as common viewing behaviour, binging is firmly established as the preferred method of consuming entertainment content. In fact, 40 per cent of respondents had binged within a week and 69 […]

June 25, 2014

Future download demand to outstrip upload by 8:1

A study published into future trends in internet usage shows consumer demand for download speeds far outstripping upload requirements by 2020.  The research, undertaken by the Technical University of Eindhoven and Dialogic, predicts

June 25, 2014

34% US broadband households have Smart TV

According to research from Parks Associates, Smart TV adoption increased by 31 per cent in one year so that now over one-third of US broadband households have a Smart TV. Parks Associates analysts report

June 25, 2014

Digital news as popular as newspapers

Accessing news on the web and mobile apps is now as popular as reading a newspaper, Ofcom research finds. Some 41 per cent of people say they now access news on websites and apps, up significantly from 32 per cent in 2013. Four in ten people (40 per cent) say that they read newspapers to […]

June 25, 2014

For 56% of 18-34s tablet is TV companion

Tablets, especially for younger owners, are an extension of the TV viewing experience.  According to the new Connected TV App Discovery Report from NPD Connected Intelligence while watching TV, 56 per cent of US tablet owners age 18-34 use their tablet for

June 24, 2014