Advanced Television

Consumer Behaviour

NZ: Traditional media still prevail

Research commissioned by NZ On Air – an independent government funding agency whose mission is to champion local content that engages, stimulates, and satisfies intended audiences – confirms the majority of New Zealanders are still consuming traditional broadcast media – linear television and live radio – every day. However music audiences and the young are […]

July 11, 2014

TV advertisers will alienate women during World Cup final

Some of Britain’s biggest TV advertisers will be spending heavily on World Cup final ad slots this Sunday. And with the cost of a 30-second spot estimated at up to £300,000 the stakes are high. Unfortunately most brands are aiming their ads squarely at male viewers even though research indicates that 38 per cent of […]

July 11, 2014

Roku top US streaming media player

A report from research firm Parks Associates suggests that more than 25 per cent of US households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected CE category. The report – The Evolving Market For Streaming Media Devices – […]

July 10, 2014

Irdeto: Piracy more prevalent amongst young

Viewing pirated content is much more prevalent amongst young people, while willingness to access pirated content generally decreases with age, according to findings from Multiscreen, Revenue Assurance and Media Protection solutions specialist Irdeto. The research revealed that the majority of American (70 per cent) and U.K. (72 per cent) consumers are unlikely to watch pirated […]

July 10, 2014By Colin Mann

Survey: Net neutrality is dead

Flash Networks, specialists in mobile Internet optimisation and monetisation, has published a study revealing that 69 per cent of operators and,  74 per cent of subscribers think that mobile operators should be allowed to offer a fast lane connection to premium content providers. Flash Networks’ annual LTE survey conducted at LTE World Summit polled both […]

July 9, 2014

World Cup boosts social media usage 300%

Allot Communications has revealed the results from its analysis of mobile application traffic surrounding the 2014 World Cup. Real-time data showed that usage of mobile sports apps such as ESPN, BBC sports and Eurosport was up 300 per cent above average levels during game times. Allot’s granular analytics also showed that Facebook, Facebook Messenger, Instagram, […]

July 9, 2014

4 in 10 Brits oppose BBC licence fee

Four in ten (40 per cent) British adults support the current system of funding the BBC, however, just as many oppose it (40 per cent), according to research from ComRes on behalf of public affairs agency Whitehouse Consultants. Of the four potential funding models tested, the one which gained most popular support is abolishing the […]

July 7, 2014By Colin Mann

Social media increasingly influencing TV viewing

Findings from the latest YouView study census into national television habits for 2014 suggest that social media interaction with Facebook and Twitter are influencing TV viewing habits but risk ruining shows. The survey found that social media has had a huge impact on

July 4, 2014

CTAM: 49% aware of TV Everywhere

Awareness of TV Everywhere features has reached 49 per cent of multichannel video programming distributor (MVPD) customers aged 18 to 64, according to a survey designed to track TV Everywhere awareness and usage. More specifically, 49 per cent of

July 4, 2014

79% of Brits aware of on-demand content

Almost four-fifths (79 per cent) of respondents to an Ofcom poll were aware that it is possible to watch/ download programmes online, compared to 73 per cent in 2012. Although awareness declined with

July 3, 2014