Consumer research from One Touch Intelligence has revealed detailed observations about an emerging sector within the US television marketplace – households in which adult viewers routinely watch long-form, scripted TV shows and movies from the Internet. Based on a survey of 1,007 households in which respondents watched full-length TV shows or movies within the past […]
Harmonic's planned $274 million acquisition of media server and storage specialist Omneon confirms forecasts that the recovery in the professional media industry is under way, according to a report published by Strategy Analytics and D. I. S. Consulting. The report also concludes that further deals should be expected from Harmonic as it seeks to add […]
Despite talk of 'chord cutting', a report released at NCTA shows a new record of almost 100 million Americans were paying for premium TV services at the end of 2009. SNL Kagan, in partnership with MediaBiz, has released a report on the US multichannel video market, which analyses subscriber counts, penetration and operator performance nationwide […]
Some 86 per cent of US viewers stick with a given channel during the commercials, according to a study from the Council for Research Excellence (CRE), which tracked the live TV-consumption habits of 376 adults across over 750,000 minutes. The Video Consumer Mapping study showed little change in viewer behaviour before, during and after commercials. […]
Brightcove and TubeMogul have teamed up to develop a new quarterly research report with data and analysis focused on the online video market. For Q1 of 2010, the report suggests that the media industry is investing aggressively in online video initiatives, driving usage and engagement, and seizing new monetisation opportunities. Among the findings: – With […]
One in five young adults don’t see why they could ever have to pay for content on the Internet – and a similar number admit to being confused about what can be downloaded legally and what can’t, according to a Microsoft survey. The results show that for many, the distinction between copyright infringing sources and […]
New figures show that people in the UK watched 30 hours of linear TV a week during the first quarter of 2010, an increase of 2 hours, 29 minutes on the same period last year with growth seen across every age group. The figures from The Broadcasters' Audience Research Board (BARB) and published in Thinkbox's […]
Yankee Group has identified a new category of consumer: the coax-cutter. These consumers cut off their pay TV services and use their PCs, gaming consoles and other connected devices to access video programming instead. One in eight consumers are set to join their ranks in the next 12 months. Yankee Group reports that the number […]
An increasing number of people are staying at home and watching digital TV and films rather than going out, research shows. A survey by T-Mobile highlighted that 53 per cent of Britons now prefer to spend their time entertaining friends and family at home rather than going out. As a result of this, an increasing […]
comScore, has released data from its Video Metrix service indicating that 5.5 billion videos were viewed online in the UK in February 2010, up 37 per cent versus the previous year. Driven by the popularity of YouTube, Google Sites grew 17 per cent versus a year ago to further solidify its position as the leading […]