Video ad impression mix by destination type remains consistent across the ecosystem, according to findings from creative logistics specialist Extreme Reach (ER). The company’s latest Video Benchmarks Report, with data from Q3 2021, shows very little movement in impression share by device, indicating that video delivery by platform has stabilised with CTV continuing to garner […]
Netflix has confirmed the launch of Netflix games on mobile, a likely development since the July hiring of gaming industry veteran Mike Verdu. “We love games, whether it’s physical games (Floor Is Lava), mind games (The Circle) or Squid Game,” said Verdu, the platform’s VP, Game Development. “And we love entertaining our members. That’s why we’re […]
Analyst firm TDG suggests that its vision of the pay-TV industry evolving through three generations is now becoming a reality, noting that at the recent StreamTV World conference, Amazon announced it was testing data sharing arrangement with Discovery. Limited to Prime Video Channels and Discovery+ in Europe, general manager of Prime Video Channels Europe, Elisabetta […]
In the lead-up to retail and advertising’s busiest months, music video network Vevo, has released new research exploring consumers’ relationships with music videos and how this can influence buyer behaviour. Vevo’s survey of 2,000 UK consumers, fielded by OnePoll, comes at a time when brands are looking to capture the hearts and minds of consumers […]
The popular YouTube channel Kanał Sportowy has decided to invest into its own direct-2-consumer OTT service. It will allow for censorship-free publishing and extended flexibility in creating marketing opportunities for sponsors. The community will be able to follow the sport related shows of Mateusz Borek, Michał Pol, Tomasz Smokowski, Krzysztof Stanowski and Maciej Sawicki within […]
UK broadcast regulator Ofcom has agreed to local TV channel operator That’s TV’s request to consolidate the studios/main production bases for some of its channels. The licensee had requested Ofcom’s written consent for That’s TV to reduce the number of studios/main production bases from seven to five, which would serve all 20 of the local […]
As supply chain shortages from pandemic fallout are being felt everywhere, subscribers of streaming services seem to be feeling their own shortages as well, notes consumer intelligence company CivicScience. Concerns circulated earlier in 2021 over whether or not streaming services would suffer as the result of the production slowdown in the entertainment industry. Recent findings […]
The DTG has released D-Book 12.6 – the latest update to the universally-deployed standard in UK Digital Television. Created with industry, continually reviewed, and updated annually, the D-Book sets out the technical interoperability requirements for digital terrestrial and hybrid delivery television in the UK, underpinning Freeview, YouView, Freesat, EE TV, BT TV and TalkTalk TV. […]
Findings from Leichtman Research Group’s study, Pay-TV in the U.S. 2021, indicate that 71 per cent of TV households nationwide have some form of pay-TV service. The percentage of TV households that have a live pay-TV service (via cable, satellite, Telco, or Internet-delivered vMVPD) is down from 82 per cent in 2016, 87 per cent […]
In Spain, digital piracy experienced another decline in absolute figures, according to data from 2020, among the findings of the Observatory on Piracy and Digital Content Consumption Habits 2020, prepared by the independent consultancy GfK at the request of IP protection trade body La Coalición de creadores e industrias de contenidos and presented by the […]