Findings from brands and agencies performance media partner Digital Remedy’s report, CTV/OTT: The Next Frontier of DTC Marketing, which surveyed US-based direct-to-consumer (DTC) marketers to understand the growing influence of CTV/OTT in their marketing budgets and media strategies in 2023, indicate that over two-thirds (67 per cent) of DTC marketers leverage CTV/OTT insights to influence […]

Findings from LG Ad Solutions’ latest streaming report show that although viewers are streaming a greater amount of free, ad-supported TV, nearly half of US households aren’t sure what they want to watch when they turn the TV on, given the amount of content now available on streaming. And even if they know what they […]

Portugal’s Polícia Judiciária (Judiciary Police), through the Unidade Nacional de Combate ao Cibercrime e à Criminalidade Tecnológica (National Unit to Combat Cybercrime and Technological Crime) has, since the beginning of 2022, been carrying out an investigation into combatting digital piracy, which consisted of the illegal sharing of audiovisual products protected by copyright. This investigation arose […]

Advertising intelligence company MediaRadar and streaming video recording platform specialist PlayOn have agreed a partnership that will see MediaRadar use data derived from video captured via PlayOn to enhance its streaming media advertising analytics and insights products. MediaRadar summarises OTT data covering overall and category trends in ad spend across the leading ad-supported streaming video […]

At the halfway point of its probe into UK cloud services, regulator Ofcom is proposing to refer the market to the Competition and Markets Authority (CMA) for further investigation. Ofcom’s market study has provisionally identified features and practices that make it more difficult for customers to switch and use multiple cloud suppliers. Ofcom is particularly […]

Research from Aluma Insights finds adult SVoD viewers spend half their streaming TV time watching apps on smart TVs, up from 31 per cent in 2015. This is 2.5 times the contribution of streaming media players, which is down from 27 per cent in 2015 to 21 per cent currently. In the early days of […]

Findings from analyst firm Parks Associates show a significant drop in US consumer spending for streaming video services. US Internet households report spending $69 (€63) per month on OTT services in Q3 2022, down from $90 in Q1 2021, although the market remains saturated with 87 per cent of US Internet households having at least […]

Asia Pacific OTT TV episodes and movie revenues will reach $52 billion (€48bn) in 2028; up by 56 per cent from the $33 billion recorded in 2022, according to the Asia Pacific OTT TV and Video Forecasts report from analyst firm Digital TV Research. From the $19 billion additional OTT revenues, China will add $4 […]

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, is launching a study focused on assessing the opportunities that exist for enhancing the value of Smart TV data as an input to TV measurement solutions. “Smart TV data, leveraging […]

Automotive manufacturer Porsche has partnered with media tech company ScreenHits TV to provide an in-car portal for Porsche customers worldwide to access their favourite TV streaming platforms, as well as premium video content and leading news channels for a number of their vehicles, starting with the Cayenne model year ‘24, which will be on roads […]