VIZIO Ads, the addressable advertising unit of the connected entertainment specialist, has launched VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers. The new division will be responsible for developing a slate of data-informed programming across a variety of formats and deliver entertainment viewers will […]

A report from the Public Accounts Committee of the UK House of Commons says the BBC is bullish about moving to a fully digital future but must take care that no one is left behind, suggesting the Corporation currently lacks a plan for delivering its services in the digital future it envisages. To achieve its […]

Though Netflix’s ad-supported tier averages less than five minutes of advertisements per viewing hour, 49 per cent of ‘Basic with Ads’ subscribers found it to varying degrees heavy, with 17 per cent seeing it as excessive, according to analyst firm Aluma Insights. This despite the fact linear TV programming has over 13 minutes of ads […]

Findings from omnichannel sell-side advertising company Magnite’s study, The Rise of Streaming TV: An In-Depth Look at How Streaming TV is Evolving in the Nordics, indicate that 78 per cent of TV viewers in the Nordics are watching streaming TV, which comprises television content streamed via the Internet on any device, and that it is […]

The Video Advertising  Bureau (VAB)’s report, The Truth About CTV Ad Fraud, examines what constitutes real fraud, how the viewing environment of a platform impacts both consumer and advertiser trust, and how marketers can minimise their exposure to fraudulent practices. “Real ad fraud is defined by maliciously and intentionally falsifying human engagement, not normal viewing […]

Global AVoD revenues for TV series and movies will reach $91 billion (€83bn) in 2028, up from $41 billion in 2022, according to the Global AVOD Forecasts report from analyst firm Digital TV Research. The US will contribute 41 per cent to the 2028 total; adding $20 billion between 2022 and 2028. By 2028, nine […]

GroupM, WPP’s media investment group, has released research on the effectiveness of addressable TV advertising from Finecast, GroupM Nexus’s addressable TV solution, which shows that TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences. The research, conducted in collaboration with advertising effectiveness specialist System1, involved more than 13,000 […]

Free ad-supported streaming TV (FAST) channels will generate revenues of $6.3 billion (€5.7bn) in 2023 according to research from analyst firm Omdia. With the largest market of FAST channels, 80 per cent of revenue is expected from the US. However Omdia’s exclusive research has revealed that the UK, Canada, and Australia are major growth contenders […]

BBC Chief Content Officer Charlotte Moore has declared the Corporation is “punching way above its weight” in terms of its performance compared with major streaming services. Speaking to the UK Broadcasting Press Guild in London, Moore admitted the broadcaster was facing “tough” financial challenges, but confirmed that the content budget was largely protected, with cuts […]

Viaplay Group and Roku have agreed a multi-year partnership that makes the Viaplay streaming service available for subscription through Roku devices in the US, Canada and the UK. Viewers in all three countries can now subscribe directly to Viaplay’s full local offerings via Roku. In December 2022, Viaplay Group and Roku announced an agreement to […]