Parks Associates consumer research finds 62 per cent of US broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69 per cent in Q1 2019, even as the average amount of video watched per week has spiked to more than 37 hours per household. “The explosion of online […]
Liberty Global is introducing what it claims is its greenest-ever set-top box, delivering a world-class viewing experience while dramatically reducing energy consumption and the use of plastics. Designed in-house by engineers at Liberty Global and manufactured by CommScope, the compact, multi-faceted 4K Mini TV Box combines a high-quality customer experience and rich choice of content […]
Research from Ampere Analysis has found that Covid-19’s negative impact on box office revenue will provide incentives to accelerate the move towards new movie windowing models. Disney’s announcement that the much-anticipated Mulan will no longer be
UK commercial PSB ITV is to partner with identity infrastructure provider InfoSum as part of a new first-party data strategy that will make its 30 million ITV Hub subscribers available for advertisers to match against and activate as target audiences via a secure and compliant solution without either party needing to exchange first party data […]
Philippines multiplay telco Globe Telecom has reaffirmed its stance against online piracy and support for legitimate content consumption. “As the bridge between content creators and content users, Globe Telecom strongly advocates against online piracy which enables illegal streaming or downloading of unfiltered content,” it says, noting that in 2018, Globe launched its #PlayItRight anti-online piracy […]
Brightcove, the video technology platform, has published the Brightcove Q2 2020 Global Video Index Entertainment and Media Edition, which found that OTT streaming of entertainment content continued to dominate, even as governments began loosening stay-at-home restrictions. The data suggests that consumers’ media consumption habits may be permanently shifting away from linear TV, cementing streaming as […]
Digital media measurement, data and analytics software platform DoubleVerify (DV) has released its 2020 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality for global advertisers. In developing the report, DV analysed data from advertisers representing over 2,000 brands across 80 countries, from May 2019 to April 2020. […]
US multiplay telco Verizon and The Walt Disney Company have extended their existing agreement, which Verizon says gives customers even more reasons to be on its network. Beginning August 20th, Disney+, Hulu and ESPN+1 will be included in select Mix & Match Unlimited wireless plans, along with features such as Apple Music and the ultra-fast […]
A research study, The Power of CTV: Reaching Persuadable Voters in 2020, from omnichannel sell-side advertising platform Magnite identifies Connected TV (CTV) advertising as an essential channel for political campaigns to influence “persuadable” voters, the 30 per cent of eligible voters who identify as independent or undecided ahead of the 2020 elections. Key findings include:
Cloud-based digital movie ownership scheme Movies Anywhere has confirmed that DirecTV will be joining its digital retailer family, providing another way for users to bring their favourite digital movies together from across different digital retailer accounts and platforms, all in one place. Movies Anywhere is celebrating DirecTV’s launch with a limited-time promotion. Running through September […]