MPs will hear from senior executives on Netflix’s role as the leading SVoD service in the UK in an inquiry into the future of public service broadcasting and the impact of streaming services. The session of the House of Commons Digital, Culture, Media and Sport Committee on September 15th will focus on Netflix’s relationships with […]
Findings from a study released by strategic investment and media intelligence firm MAGNA, streaming platform and device specialist Roku and consulting service IPG Media Lab demonstrate how marketers can use brand experiences that aid TV streaming content discovery while sponsorships for live events and sports are limited. The study, Valuing the Value Exchange, reveals video […]
There will be 27.16 million paying SVoD subscriptions for 20 countries in the MENA region by 2025, up from 10.95 million recorded at end-2019, according to the Middle East and North Africa SVOD Forecasts report from analyst firm Digital TV Research. Turkey will remain the country leader, with 11.3 million subscriptions by 2025. “Netflix will […]
Streaming data from UK OTT service NOW TV reveal Brits are turning to apocalyptic and dystopian movies for comfort in the wake of the ongoing pandemic, with the likes of After Earth, Minority Report and The World’s End seeing a significant surge in viewing during lockdown. Viewing data analysed over the lockdown period showed streams […]
Vizio, the #1 US-based TV brand, has announced that customers in the US and Canada can now access the Apple TV app on SmartCast TVs to enjoy Apple TV+, Apple TV channels, new and movies, and personalised and curated recommendations. For a limited time, eligible Vizio SmartCast customers in the US can sign up for […]
Asia Pacific will have 467 million SVoD subscriptions by 2025, up from 267 million in 2019, according to the Asia Pacific SVOD Forecasts report from analyst firm Digital TV Research. China will contribute 279 million SVoD subscriptions in 2025 – or 60 per cent of the region’s total. India will supply a further 66 million […]
Keith Kupferschmid, CEO of pro-copyright lobbying body Copyright Alliance, has called on the US Congress to lead the way on tackling commercial streaming piracy. Writing an Opinion piece in political website The Hill, Kupferschmid notes that nowadays, three-quarters of American households subscribe to one of the major video streaming services, but when technologies grow this […]
The global population of TV and video streaming devices has now exceeded 1.1 billion, according to the latest analysis from Strategy Analytics’ TV Streaming Platforms service. The research, which tracks quarterly deployments of TV and video streaming devices across 27 major countries, finds that Samsung is the leading brand, with 14 per cent of devices […]
Verizon Media is expanding its omnichannel programmatic platform, forging an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal enables advertisers to access traditional linear channels alongside pure-play CTV/OTT media, including SLING TV, driving meaningful connection and monetisation across […]
Video software provider Synamedia has launched a new intelligence-first security model suggesting it is “laser-focused” on eradicating streaming pirates’ businesses and protecting legitimate providers’ revenues. Suggesting it is an industry first, this data-led model also makes it possible to measure the efficacy and ROI of anti-piracy initiatives. The new approach combines digital and human intelligence […]