Pearl TV, the coalition of US broadcast companies transitioning to NEXTGEN TV, is expanding expanded support for digital video advertising technology in its Web TV platform, RUN3TV. It brings digital advertising capabilities equivalent to the web and connected TV, and is a key driver for broadcaster’s return on investment in NEXTGEN TV services. Now with […]
Yahoo is expanding its partnership with DirecTV Advertising to include set-top box (STB) data, backed by privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DirecTV households in the US to optimise planning, activation and measurement of digital campaigns across DirecTV and non-DirecTV […]
Findings from Hub Entertainment Research’s study, Streaming TV: Built-In vs Plugged-In?, suggest that whether people are using a smart TV or a streaming media player (SMP), their habits are very similar. In the past few years, streaming to a TV screen has primarily become the domain of smart TVs (via their built-in capability) and streaming […]
LG Ads Solutions, the connected TV (CTV) and cross-screen advertising service, has opened a London office as a part of a broader expansion into the EMEA market. LG brings its proprietary automatic content recognition (ACR) technology for LG TVs to the region, enabling what it claims is superior targeting and addressability for CTV advertisers. “We […]
Samsung Electronics has announced a partnership with leading international ODM (Original Development Manufacturing) companies such as Atmaca, HKC and Tempo — a collaboration that will enable non-Samsung smart TV models to use Tizen OS for the first time. New TVs from Bauhn, Linsar, Sunny, Vispera and other brands will be available in Australia, Italy, New […]
Members of the UK House of Commons Digital, Culture, Media and Sport Committee are to investigate the dangers posed by hostile and criminal actors to connected technology, a branch which ranges from virtual assistants, smart appliances and wearable devices to smart homes and cities. Despite being used in homes, cities, businesses, and hospitals, research has […]
The Singapore Police Force has arrested four women and 13 men, aged between 24 and 61, for their suspected involvement in the sales of illegal streaming devices. On October 4th, 2022, officers from the Criminal Investigation Department conducted simultaneous raids at several retail shops in Sim Lim Square. During the operation, more than 2,500 sets […]
Consumer buying continues to cool across the globe as macroeconomic issues persist. The slowdown in buying is expected to result in flat growth for smart home device shipments in 2022, according to the International Data Corporation (IDC) Worldwide Quarterly Smart Home Device Tracker. Global shipments are expected to remain at 897.4 million with major categories such […]
Pixalate, the fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has released the H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through the first half of 2022. The report provides a deep dive into open […]
Amazon is upgrading its Fire TV family, including the next generation Fire TV Cube—Fire TV’s most powerful streaming media player yet—and Alexa Voice Remote Pro, a premium remote with an all-new Remote Finder and customisable buttons. “The all-new Fire TV Cube is a big step forward for Fire TV—it’s the fastest, most powerful, and most […]