Advanced Television

OTT

Formula E strikes CBS Sports, Roku deals

All-electric motorsports series Formula E has revealed what it describes as “ground-breaking” new broadcast distribution partnerships in the US that will see long-standing partner CBS air more live races than ever before and introduce streaming platform Roku, as the streaming home of Formula E. Beginning in January 2024, five races will air live on CBS […]

June 27, 2023By Colin Mann

StreamSafely Summer Camp launched

Entertainment and technology marketing organisation CTAM has launched StreamSafely Summer Camp, a new online destination at StreamSafely.com where parents and kids can find something to watch all summer long – without the risks that come with pirated content. The site includes a collection of 46 movies curated by the experts at family safety advisory body […]

June 27, 2023By Colin Mann

Report: Addressable TV a $56bn industry

A report on the addressable TV market from Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56 billion (€51.3bn) industry. This is set to rise by over 50 per cent to $87 billion by 2027. The report, which was […]

June 26, 2023

Analysis: Low viewing of Netflix originals in key markets

Origination has become of even greater strategic importance to Netflix as it builds its worldwide footprint and faces competition from the owners of the biggest content catalogues in the world (US studios) and deeply entrenched local players. Analysis from Omdia of PlumResearch data reveals the importance of originals in the US and other key Netflix […]

June 26, 2023

Data: 1st Ashes Test breaks Sky Sports viewing records

The opening fixture of the Ashes series brought Sky Sports its highest ever viewing figures for a cricket Test match, with a peak of 2.12 million viewers in home. An average audience of 1.17 million tuned in on day five, with a combined average of 877k across all five days of the match, making it […]

June 22, 2023By Colin Mann

SkyShowtime for MEO

Portuguese multiplay operator MEO and SkyShowtime have agreed a wide-ranging distribution deal that will bring the streaming service to millions of additional households in Portugal. The deal represents SkyShowtime’s first Multichannel Video Programming Distributor (MVPD) relationship in the Portuguese market, with the SkyShowtime app now available on MEO’s platform. SkyShowtime’s exclusive series and first-run Hollywood […]

June 21, 2023

Research: Multitasking hinders immersion

Marking the brand’s 30th anniversary, audio solutions specialist DTS  has released its Tuning In To Sensational Entertainment Trends report, uncovering consumers’ preferences and habits around their entertainment experiences, at home and on the go. The survey, in partnership with Opinium, showcases that sound quality is very to somewhat important to 85 per cent of respondents […]

June 21, 2023

Study: UK users value subscription flexibility

Findings from subscription management and billing platform Recurly suggest that UK consumers have an appetite for subscription services, but are demanding in their criteria for continued loyalty. The company’s report, State of Subscriptions: What Consumers Want, explores consumer subscription spend and trends across key markets. Despite the cost-of-living crisis, the data paints a positive picture […]

June 21, 2023

Research: Premium OTT advertising outscores mass streaming

The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming video environments (UGC / video sharing services). While phase 1, completed in 2022, looked at consumer usage and attitudes towards advertising in both environments, phase 2 gauged consumer attention and recall […]

June 21, 2023

Gracenote accelerates FAST in UK

Gracenote, the content solutions business unit of Nielsen, is working with TV media company A+E Networks EMEA to advance its Free Ad-Supported Streaming TV (FAST) offerings through a new commercial agreement. By leveraging rich Gracenote metadata, IDs and imagery, A+E Networks EMEA ensures the valuable programming delivered by its new Inside Crime, Mystery TV and […]

June 21, 2023