Findings from Hub Entertainment Research’s third annual Connected Home report suggest that smart TVs are now in a large majority of US TV homes, and account for over half of all TV sets. As more Americans use smart TVs to stream, Hub asks whether the future is limited for the now-popular peripherals many use to […]
A new TV Streaming App – ScreenHits TV – which combines a user’s TV streaming channels into one TV guide has launched on Apple iPads, Android TV, Chromecast and Fire Stick platforms. ScreenHits TV allows subscribers to integrate and manage many of the top TV/online streaming services, and users can also see what is trending; share […]
Samba TV, a global provider of omniscreen advertising and analytics, has announced a multi-market partnership with PubMatic, a sell-side platform for digital advertising. Samba TV’s first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the UK, Germany, […]
Innovid, the independent omni-channel advertising and analytics platform built for television, has published its Global Omni-Channel Benchmarks Report. The report reveals that in 2020, connected TV (CTV) accounted for 40 per cent of all video impressions, up from 31 per cent the year before, highlighting the significant consumer shift from linear to CTV during the […]
Sony has confirmed that its Bravia Core service, which offers some of the latest film releases, blockbusters and classics from Sony Pictures Entertainment (SPE), is now included with Bravia XR TVs, enabling users to experience the content in Pure Stream, which it claims provides the highest in streaming picture quality Created in collaboration with SPE, […]
FUEL TV, the global home of action sports, is now available in India and Mexico through Samsung TV Plus. The free service delivers instant access to news, sports, entertainment, and more via Samsung TV sets. Included in all of Samsung Smart TVs 2017-2021, FUEL TV shiwcases surfing, skateboarding, snowboarding and skiing, BMX and mountain biking. […]
SPI/FilmBox AVoD platform Filmstream, which offers a wide range of independent and classic movies, is now available in India via Samsung TV Plus. “We are thrilled to witness the increasing demand for our cutting-edge product Filmstream, designed specifically for those who appreciate the art of cinema,” commented Georgina Twiss, MD Western Europe and Africa at SPI International. […]
More than two-thirds (67 per cent) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV. That’s according to research by ad platform Unruly, which also revealed
Nearly a third of UK households now connect at least one TV to the internet using Samsung’s Tizen smart TV platform, according to data from Strategy Analytics. According to the report, The Complexities of the Multi-Device Connected TV Household, the Samsung platform holds a clear lead over platforms operated by Amazon, Sony and LG, and […]
According to the findings of the Connected TV (CTV) Ad Supply Trends Report 2020 from ad fraud intelligence and marketing compliance platform Pixalate, 78 per cent of US households are now reachable via programmatic CTV advertising, but ad fraud rates remain high, at 24 per cent in Q420. The report analyses the state of programmatic […]