In a year with a global pandemic significantly limiting social interaction, technology became more important than ever, especially for older adults, according to research from US seniors’ organisation AARP, which found that more older adults (44 per cent) view tech more positively as a way to stay connected than they did before Covid-19. In addition, […]
Cybersecurity company HUMAN (formerly White Ops) has confirmed the discovery and disruption of a new, highly–sophisticated botnet focused on defrauding the Connected TV (CTV) advertising ecosystem. Omnicom Media Group, The Trade Desk, and Magnite, flagship members of The Human Collective—a newly-launched initiative that brings together players throughout digital advertising to create a collectively protected ecosystem—collaborated […]
Music video network Vevo has partnered with smart TV operating system VIDAA to launch the Vevo app on VIDAA-powered smart TVs, including models by Hisense and Toshiba. The app launch further solidifies Vevo’s competitive stance in the marketplace as Vevo grows its connected TV (CTV) and OTT footprint. The new Vevo app provides millions of […]
Horse & Country, the international equestrian sports network, has announced the launch of its free, ad-supported channel that is now available to millions of VIZIO SmartCast users in the US. Audiences can now tune into Horse & Country on channel 507 in the free channel programming guide on VIZIO SmartCast. The arrival of Horse & […]
Streaming platform and device specialist Roku has confirmed that the content from the Quibi acquisition in January will be re-branded as ‘Roku Originals’ and will be launched on The Roku Channel. Roku Originals will also be the brand name for future original programming for The Roku Channel, the home of free, ad-supported entertainment on the […]
Rakuten TV is strengthening its ongoing partnership with Samsung Electronics to expand its free content offering on the platform’s AVoD service and launches over 20 own and third-party channels on the Samsung TV Plus service across 16 European markets. During April and May Rakuten TV will roll out a total of 166 new channels in […]
Research from programmatic video platform Tremor Video and ad platform Unruly, in partnership with research and advisor firm MTM Global, reveals that nearly three-quarters (72 per cent) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV, with 85 per cent making CTV a key part of their video […]
AI assisted film-making company, Largo.ai, has announced the launch of its F.A.S.T TV channel, Sofy.tv, on Galaxy smartphones and tablets in the UK and Germany as part of Samsung TV Plus’s rollout of its free Smart TV video service. Having first partnered with Samsung in November last year, Sofy.tv is an SVoD platform entirely dedicated to short […]
Freeview Australia has launched its free enhanced HbbTV (Hybrid Broadcast Broadband TV) service, which it says will provide Australians with a more seamless integration between broadcast and on-demand BVoD services. As well as providing a more streamlined way to search and discover a world of free-to-air (FTA) entertainment across more than 35 channels, it also […]
An overwhelming majority (87.4 per cent) of network service provider (NSP) executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay-TV operators in Europe. These are among the findings of