At 2021 IAB NewFronts, fuboTV, the sports-first live TV streaming platform in the US, announced the launch of a branded content studio for advertisers, and a partnership with LiveRamp to enhance its addressable advertising capabilities. Through the new studio, advertisers can collaborate with fuboTV’s creative team to create custom branded content to air on Fubo […]
Media ecosystem facilitator Verizon Media and connected entertainment specialist VIZIO have agreed a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18 million […]
Research from cyber resilience specialist Webroot has exposed the extent of scams and malware found on illegal streaming sites that were shared on social media channels during a big weekend of football across Europe. Football fans across Europe trying to watch the Carabao Cup Final or major clashes across the Premier League, La Liga, Serie […]
A serving Corporal in the Royal Air Force (RAF) who sold illegal services which provided access to premium sport, TV and films has been sentenced to ten months imprisonment, suspended for 18 months. He was convicted with conspiracy to defraud and loss of service property and also received a reduction to his rank. The Corporal, […]
Google and US Spanish-language content and media company Univision have agreed a new, multi-year, strategic partnership to accelerate growth across Univision’s portfolio of media and content properties, providing solutions that will enable it to build the media company of tomorrow. Google Cloud will help drive Univision’s digital transformation, deepening the media company’s relationships with Hispanic […]
Cross-platform TV ad measurement TVSquared has been onboarded by video advertising platform SpotX as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns. Together, TVSquared and SpotX are supporting CTV’s global growth by delivering brand lift, reach, sales, and […]
Consumer technology sales have seen historic growth since the pandemic began as consumers purchased new products to meet their growing technology needs or upgraded existing devices. While the Covid-19 pandemic turned homes into places of work, school, entertainment, and rest, the devices leveraged
Trade body HDR10+ Technologies has revealed additional strategic partners who have signed on as HDR10+ adopters. The organisation says it has been working to generate greater awareness about the video technology – and High Dynamic Range (HDR), in general – and is also rapidly expanding the roster of compatible content, devices, tools, and services. As […]
Xandr, AT&T’s data-enabled technology platform, has shared results of premium video and connected TV (CTV) spend on its platform for Q1 2021, which saw significant increases. Product advancements across video and CTV buying and selling spurred the significant growth, as well as tools and partnerships in support of the bespoke needs of marketers across verticals […]
Research into the use of Connected TVs to access VoD content carried out by video advertising software provider FreeWheel suggests that the majority (61 per cent) of Connected TV users surveyed say it is their preferred device for watching video, because of the enhanced user experience and the opportunity for shared viewing. The study was […]