Streaming platform and device specialist Roku is to debut ‘Roku Originals’, previously known as Quibi, on The Roku Channel on May 20th, in celebration of Streaming Day. This will mark the first time the ad-funded content is available in the UK, and Roku says it represents an opportunity for brands to access a new premium […]
Xandr and TiVo have entered into an agreement to make TiVo’s ad-supported CTV inventory available to buyers in the Xandr Marketplace. The agreement includes TiVo’s pre-roll and in-stream content CTV advertising offerings. “By integrating with Xandr’s advanced technology platform, TiVo is furthering our commitment to providing advertising partners with the tools they need to effectively […]
Tremor Video, a programmatic video platform, has announced that the UnrulyEQ emotional and psychographic intelligence offering is now widely available to all Tremor Video clients in the US and Canada. Designed to maximise audience engagement and optimise campaign performance for advertisers across connected TV (CTV) and video, this proprietary suite of data-driven audience and content […]
Integral Ad Science (IAS) a global player in digital ad verification, has released research revealing that consumers prefer YouTube to all other ad-supported streaming services on Connected TV (CTV), while brand safety and suitability are also top of mind. Surveying over 1,000 US consumers, the report from IAS demonstrates that YouTube ranks as consumers’ top […]
Android TV has rolled out homescreen updates to its interface for UK viewers on connected TV platform Freeview Play models designed to make it easier for viewers to explore the full range of content available and discover new favourites. A new Discover tab features personalised recommendations based on viewing history and interests, alongside what’s trending […]
IMPACT Wrestling, a subsidiary of Anthem Sports & Entertainment, has announced an agreement with Samsung TV Plus in the US, giving viewers access to IMPACT’s extensive library of premium professional wrestling content through both a dedicated IMPACT Wrestling Channel and on VoD. Samsung TV Plus users can watch IMPACT’s dedicated channel immediately, located on channel […]
Digital video advertising growth continues, and is expected to represent more than half (56 per cent) of total video spend projected in 2021. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down, according to IAB’s Video Ad Spend 2020 and Outlook for 2021 report, released at the IAB 2021 […]
Beachfront, the convergent TV advertising platform, has announced the completion of a national addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR), the consortium founded by VIZIO to establish an open standard for addressable advertising on connected TVs. “Widespread and continued support for the OAR spec has been […]
VIZIO has added 10 lifestyle streaming channels to SmartCast, its smart TV operating system, providing access to around-the-clock programming completely free to all SmartCast viewers. The free channels include PeopleTV, QVC, HSN, Jack Hanna, Love Nature, Real Wild, Fuse Sweat, Absolute History, Revry and Horse & Country. “With the launch of these additional lifestyle channels […]
Research from programmatic video platform Tremor Video and ad platform Unruly reveals that 56 per cent of consumers feel optimistic about the year ahead and 60 per cent predict a return toward normality within the year. The study, 2021 Consumer Insights Report, uncovers how consumers are feeling about the future—including their attitudes regarding shopping, traveling, […]