Advanced Television

Connected TV

Pluto TV, LG expand partnership

AVoD service Pluto TV and LG Electronics are expanding their partnership to offer Pluto TV channels on all 2016 to 2021 LG TVs running webOS in select European markets. With LG TV owners in Germany and the UK being the first to enjoy the Pluto TV app on LG TVs as of early this year, […]

June 3, 2021

Rakuten Advertising, Magnite ad inventory deal

Independent omnichannel sell-side advertising platform Magnite has confirmed that advertising technology and consumer insights specialist Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVoD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built properly to handle the nuances of […]

June 3, 2021

Qwest TV joins Xfinity On Demand

Music-related service Qwest TV, co-founded by music icon Quincy Jones, has secured its first major US cable partnership, joining Xfinity On Demand. The entire SVoD catalogue —1,300+ concerts, documentaries, and performances from around the world— is now available to Comcast Xfinity customers. It suggests the partnership offers a new kind of musical experience to the […]

June 3, 2021

Verimatrix integrates NexPlayer

Connected security specialist Verimatrix has agreed a technology partnership with Madrid-based NexStreaming. Verimatrix integrated the company’s NexPlayer multi-screen player SDK into the recently-launched Verimatrix Multi-DRM Core solution aimed at video streaming service providers, content owners and operators looking to set up a customisable, powerfully secured cloud-based DRM system quickly while only paying for the capabilities […]

June 3, 2021

France: IPTV, connected TV grow in 2020

French TV reception methods are now largely dominated by IPTV, according to the 2020 findings of broadcast regulator CSA’s Observatory for TV homes equipment. At the end of 2020, IPTV accounted for a 60.5 per cent penetration rate, up 2.1 per cent, with an access share from FTTH estimated to 25 per cent at the […]

June 2, 2021From Pascale Paoli-Lebailly in Paris

SLING TV unveils new app experience

Live streaming TV service SLING TV has launched a new app in beta, which features a powerful personalisation engine designed to give users an effortless entertainment experience and make discovering and enjoying content easier than ever. The new SLING TV app is available to select customers using Amazon Fire TV devices with even more great […]

May 26, 2021

Smart TV Football Corner app from Vestel

Multi-brand TV manufacturer Vestel has launched a new app that it says will immerse football fans across Europe in every big match, and major tournament. Designed in collaboration with agency and app creator, TeraVolt, the Football Corner app is available now on all Vestel-manufactured Smart TVs, including those made for brands such as Hitachi, JVC, […]

May 25, 2021

Pixalate unveils monthly publisher trust index

Ad fraud intelligence and marketing compliance platform Pixalate has launched what it claims is the world’s first Publisher Trust Index, a global approach to quality measurement and monthly rankings of the world’s mobile and Connected TV (CTV) apps, designed to bring unprecedented transparency to the programmatic advertising ecosystem. While traditional ranking systems use a quantitative-based […]

May 24, 2021

Report: CTV’s share of ad impressions grows

Findings from the Video Benchmarks Report from TV and video advertising asset management solution provider Extreme Reach (ER) indicate that broken out by platform, CTV far and away takes the lead among aggregator and premium publisher impressions in Q1. The report, covering data from Q1 2021, includes ad performance data for impressions served from its […]

May 18, 2021

Report: Asia embracing smart TVs, connected devices

Conviva, the intelligence cloud for streaming media, has released its State of Streaming: Asia report for Q1 2021, revealing that while time spent streaming in Asia grew by a moderate 15 per cent year over year – as compared with 36 per cent globally – Southern Asia, which includes India, Pakistan and Iran, experienced a […]

May 18, 2021