Social media giant Facebook has changed its corporate name to Meta as part of a major rebrand. The company said it would better “encompass” what it does, as it broadens its reach beyond social media into areas such as augmented and virtual reality. The change does not apply to its individual platforms – Facebook, Instagram […]
Department Studios, Myriad Entertainment, and Warner Bros Themed Entertainment, in association with DC, have announced Arkham Asylum, a live immersive experience, inspired by iconic superhero Batman. Set in a vast multi-sensory recreation of the eponymous psychiatric hospital from DC lore – Arkham Asylum aims to be “an epic alternate reality, combining futuristic technology and interactive […]
Prime Video has released an immersive trailer for upcoming fantasy series The Wheel of Time, based on the best-selling book series. The first three episodes of Season One will premiere on November 19th with new episodes available each Friday following, leading up to the season finale on December 24th. Utilising YouTube’s 360 player and spatial audio […]
Ericsson is enhancing its 5G capabilities with the launch of an end-to-end solution that it says will guarantee the consistent low latency and high reliability demanded by time-critical applications and services for consumers, enterprises, and public sector. Ericsson is enabling Time-Critical Communication through its new Critical IoT product – easily deployable as a software upgrade […]
Accedo has partnered with the Augmented Reality (AR) glasses brand Nreal, to deliver Extended Reality (XR) viewing for video consumers. This partnership enables OTT providers to bring binge-worthy content to Nreal’s lightweight AR glasses. Accedo XR, is a cross-platform solution that allows video providers to launch Extended Reality (XR) experiences, using templated designs. Using Accedo […]
Google and the National Basketball Association (NBA) have announced a multiyear marketing and technology partnership that will see Google Pixel become the Official Fan Phone of the NBA, NBA G League and NBA 2K League. As part of the deal, Google Pixel will become the first presenting partner of the NBA Playoffs with integration into […]
Facebook has revealed plans to hire 10,000 people in the European Union to develop a metaverse – an online world where people can game, work and communicate in a virtual environment via a VR headset. “The metaverse has the potential to help unlock access to new creative, social, and economic opportunities. And Europeans will be […]
Huawei’s 12th annual Global Mobile Broadband Forum (MBBF) kicked off in Dubai with a keynote from the company’s Rotating Chairman, Ken Hu, in which he called on the ICT industry to get its technology, businesses and capabilities ready to take advantage of the opportunities offered by 5G. He spoke on the current state of 5G […]
Arti, creators of a cloud-based AR platform for video content creators, and ESTV, the 24/7 dedicated channel for eSports and gaming personalities, have announced a partnership to bring AR content to ESTV’s original programming, and to make the Arti AR Platform available to ESTV content partners through its technology marketplace. “ESTV viewers are used to […]
Total value of three emerging categories of products – augmented and virtual reality headsets, smart home devices, and wearables – is expected to reach $369.6 billion (€318bn) by the end of this calendar year and swell to $524.9 billion by the end of 2025 according to data from International Data Corporation (IDC). Collectively, these products […]