Forecast: ‘Sport highlight value to grow faster than live’
The growth in value of in-play clip and short-form highlights rights will outstrip the growth in value of live rights according to five-year projections by Two Circles. Using its proprietary media-modelling techniques, the data-driven sports marketing agency projects the global sports media rights market will be worth $60.9 billion (€50.7bn) in 2024 – up from […]