Viacom and multi-play operator Altice USA have agreed a multi-year partnership that includes advanced advertising and content distribution agreements. The pair will create what they describe as an “unprecedented, industry-leading partnership” that combines Altice USA’s audience data, multi-screen advertising platforms, measurement and analytics capabilities with Viacom’s advanced advertising offerings to deliver local and national advertising […]

Amazon has agreed a deal to bring Steven Soderbergh’s newest film to Prime Video customers during its exclusive first-run streaming window. Logan Lucky will hit cinemas on August 18th and is expected to be released on Prime Video during the first quarter of 2018. Additionally, Amazon has signed an exclusive two-year first-look deal with Fingerprint […]

In March of this year, Fullscreen partnered with Leflein Associates to field a quantitative national online survey and ethnographic interviews (in the greater NYC area) with Gen Z and millennial individuals. They investigated media preferences and trends, passions and values, influencer fandom, consumer journeys, and brand love –– and perhaps most significantly –– where Gen […]

Netflix show The Get Down, a musical drama exploring the birth of hip-hop and directed by Baz Luhrmann, has been axed after just one season. The show had a production cost of $120 million – the largest ever for Netflix – but metrics from Variety suggest that it was only attracting around one-fifth of the audience […]

Results from a survey commissioned by Penthera, a creator of download-to-go (D2G) software for streaming video services, confirm that consumers see D2G as a valuable enhancement to streaming services. Among the findings: More than one-third of 1,000 respondents reported that availability of D2G would make them more likely to subscribe and/or less likely to cancel […]

US TV brand and streaming content provider TCL has published the results of a new national survey conducted by Ipsos on TV app usage, the proliferation of streaming on the big screen and the popularity of specific apps. According to the survey which uncovered and ranked the Top 25 apps used for streaming on TVs, […]

Telefónica, the University Carlos III and FASOCIDE (the Federation of Deaf-Blind People) have developed an app called GoAll, based on PervasivSUB technology, which allows people who are both deaf and blind (of which there are 20,000 in Spain) to receive and enjoy TV content without intermediaries at the same time as others around them. PervasiveSUB […]