Enterprise influencer marketing platform CreatorIQ has released its Winning Strategies in Streaming: How Industry Leaders are Harnessing Creator Marketing report, which highlights the increased role creators play in driving tune-in and combatting churn. The report leverages CreatorIQ’s proprietary data, insights and industry-standard Earned Media Value (EMV) metric to uncover valuable insights into the creator marketing […]
One in three Americans now pay for a subscription they never use and 35 per cent have lost track of how much they spend on subscriptions each month. According to a report from Bango, this makes American subscribers the most likely to lose track of their spending, compared with Europeans (28 per cent) and those […]
Netflix has announced an expanded relationship with producer, writer and actor Richard Gadd as they enter a multi-year scripted series first-look deal. The news was revealed by Netflix Co-CEO Ted Sarandos on stage at The Royal Television Society (RTS) London Convention. Netflix’s first collaboration with Gadd was as Executive Producer of the breakout series Baby […]
Airtel Digital TV has partneredwith Amazon Prime to offer live TV and Prime Lite benefits as part of its new Ultimate and Amazon Prime Lite plan. Subscribers of the plan can access entertainment from Prime Video on two devices in HD quality, in addition to enjoying linear TV channels. Prime Lite subscription also includes other […]
Netflix, and Airoha Technology, a subsidiary of MediaTek, have announced a strategic partnership to support seamless Netflix integration for set-top boxes used by operators worldwide. This collaboration aims to accelerate time to market and foster innovation, creating opportunities for operators to enhance their service offerings with Netflix and compete effectively in the ever-evolving media landscape. […]
Mattel, the global toy and family entertainment company and owner of some of the most iconic brand portfolios in the world, and WildBrain, a specialist in kids’ and family entertainment, have announced the new animated special Polly Pocket: Adventures in Rio from Mattel Television Studios and WildBrain. The new 66-minute special features an original song […]
Roku and National Research Group (NRG) have released survey findings that shed light on the relationship between TV streaming and the cinema experience. The results are an in-depth study of the moviegoing habits of streaming viewers. Over the past decade, TV streaming has expanded dramatically – and streaming is now the default way that many […]
Warner Bros Discovery and Charter Communications have announced what they describe as a “groundbreaking”, multi-year distribution partnership that re-imagines the future of video by fully integrating linear video and streaming services. They say that with this early renewal, the agreement further evolves the video ecosystem with more value and flexibility in video bundles, deeper libraries […]
Disney+ is offering a limited time promotion just in time for anticipated new premieres such as In Vogue: The 90s (September 13), Marvel’s Agatha All Along series (September 19th), and the return of the celebrated franchise Wizards Beyond Waverly Place (October 30th – pictured); as well as recent hits such as FX’s The Bear, Only […]
The Perfect Couple took the top spot on Netflix’s English TV List in the week commencing September 2nd with 20.3 million views. Director Susanne Bier’s sharp, whodunnit limited series based on Elin Hilderbrand’sbest selling novel stars Nicole Kidman and Liev Schreiber. Rebel Ridge, the thriller from acclaimed writer-director Jeremy Saulnier, debuted atop the English Films […]