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Analyst: Netflix maximises ‘surprise drop’ strategy

Research by Ampere Analysis reveals Netflix’s adoption of a quick-release or ‘surprise drop’ marketing strategy for blockbuster unscripted A-list comedies such as Amy Schumer and Trevor Noah’s stand-up shows, and concerts such as Taylor Swift’s ‘Reputation’ Tour. Nineteen per cent of Netflix

July 8, 2019

Crouch fronts football show for Prime Video

Back of the Net, a weekly studio entertainment show about the Premier League, will launch this summer coinciding with the beginning of the new football season through to Amazon Prime Video’s exclusive live broadcast of matches in December 2019.  Episodes of Back of the Net will be released on Tuesdays after each Premier League round. Hosted by a […]

July 4, 2019By Nik Roseveare

Netflix secures UK production HQ

Netflix has made a deal to locate a permanent production base at Shepperton Studios as it plans to spend more of its $13 billion (€11.5bn) annual production budget in the UK. Netflix made more than 40 productions in the UK last year, including The Crown and Sex Education and has been searching for a base […]

July 3, 2019

Spain: Rakuten content for Agile TV

Agile TV, the TV service distributed by low cost telco operator Yoigo, owned by Másmóvil, has reached an agreement with Rakuten TV to distribute its SVoD content – offering over 1,500 films and TV series. Yoigo FTTH customers can add the Rakuten Wuaki package to their Agile TV offer for a combined €6 a month […]

July 1, 2019From David Del Valle in Madrid

Survey: Europeans well aware of geo-blocking rules

Seven months after new rules against unjustified geo-blocking began to apply, general consumer awareness of the new rules against restrictions for online shopping and cross-border sales is already high. A Eurobarometer survey shows that just a few months after the new rules on geo-blocking started to apply, 50 per cent of EU citizens are generally […]

June 28, 2019By Colin Mann

Research: Legal services reduce video piracy

Exclusive consumer research by Ampere Analysis has revealed a steady fall in the proportion of consumers who say that they regularly use pirate sites and services to watch online video.  In the three-year period between Q1 2016 and Q1 2019, there have been particularly sharp declines in video piracy in Spain, the US, the Netherlands […]

June 27, 2019By Colin Mann

Survey: Brits favour boxset date-night viewing

A nationwide survey of 2,000 people found that twice as many Britons spend quality time streaming boxsets than being cuddled up in the back row of the movies. With endless hours of content available via streaming services for a relatively small fee, it’s unsurprising that viewers are choosing better value for money at home. But […]

June 27, 2019

Research: Euro pay-TV execs favour OTT integration

The European findings of the 2019 Pay-TV Innovation Forum, a global research programme designed to explore the biggest challenges and opportunities facing the pay-TV and content industries, produced by content protection and multiscreen television solutions provider NAGRA in partnership with research and strategy consultancy MTM, highlights that pay-TV executives are becoming more optimistic about responding […]

June 26, 2019

WWE, BT Sport partnership

WWE and BT Sport have agreed a new multi-year exclusive pay-TV deal that will make WWE’s weekly flagship programming available live in the UK and Ireland on BT Sport beginning January 2020. The rights were previously held by Sky. BT Sport will air both Raw and SmackDown exclusively live every week, delivering edge-of-your-seat action and […]

June 20, 2019

Nickelodeon Play VoD for Poland, Bulgaria

Viacom International Media Networks (VIMN) is partnering with mobile operators Play in Poland and Telenor in Bulgaria to deliver a premium experience Nickelodeon Play mobile VoD app. Mobile customers in Poland and Bulgaria can access an extensive Nickelodeon content on-demand experience, including a wide selection of full-length episodes of popular animated series, games and original […]

June 19, 2019