The Coalition for Innovative Media Measurement (CIMM), in collaboration with XR Extreme Reach and VEIL Global Technologies, has announced the launch of a new initiative to assess the role that open, universal watermarking across linear and streaming TV platforms could play in supporting improved measurement of content and advertising in the US TV and video […]

DirecTV Advertising, a specialist in addressable advertising, has announced a partnership with LiveRamp, the data collaboration platform, to enable LiveRamp’s Authenticated Traffic Solution across DirecTV’s streaming platforms in the US. LiveRamp’s solution allows brand marketers to connect their first-party data with DirecTV’s deterministic user data, enabling deeper advertiser control for targeting and measurement across authenticated […]

The Coalition for Innovative Media Measurement (CIMM) has announced that 15 new members have joined the organisation since March 2024, including: Canada Media Fund, Capgemini, Captify, Digital Envoy, Digital-i, Experian, Extreme Reach, Havas media, Knot Simpler, LinkedIn, Mandell Blockchain Advisors, Verisk, Video Research USA and Wurl. CIMM has also enhanced its executive team with the […]

Digital Alert Systems, a specialist in emergency communications solutions for video services providers, and Ateme, a player in video compression technology, have announced a technology partnership that will make Emergency Alert System (EAS) integration more efficient and cost-effective for broadcasters and cable operators. The partnership adds Digital Alert Systems’ EAS-Net device networking protocol to Ateme’s […]

Kantar Media, the specialist in audience measurement and data, has announced that Prime Video has joined its Cross-Platform View service in Spain, which delivers audience insights across linear and streaming on-demand services. “We are delighted to welcome Prime Video to the growing list of clients who find value in our expanding range of solutions,” commented Antonio Wanderley, CEO […]

Nielsen, a specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Japan. Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 11 global markets, the launch in Japan means it will […]

Madhive, the technology company for local connected television (CTV) advertising, has selected Samba TV,a provider of TV technology for audience data and omniscreen measurement, as its preferred automatic content recognition-based (ACR) TV audience partner. The integration will enrich Madhive’s local offering by allowing broadcaster, advertiser, and agency clients to target audiences based on TV viewing […]

Technetix has announced a partnership with Viavi Solutions to develop a new auto alignment tool to speed up installations and enhance service quality of cable outside plant. The solution will combine signal analyser functionality with network equipment configuration capabilities for accurate downstream and upstream auto alignment based on Viavi’s OneExpert (ONX) portfolio. The tool is […]

Nielsen’s Gracenote, the entertainment metadata provider, is teaming with Amagi, a specialist in cloud-based SaaS technology for broadcast and Connected TV (CTV), to help content owners capitalise on consumer appetite for FAST services. This collaboration enables Amagi to serve as a one-stop shop for customers, simplifying the process of getting programming onto major FAST platforms […]

VeEX, a global player of test and measurement solutions for next-generation networks has introduced the PX90 PON Service Installation Meter. As the industry’s first all-in-one PON test toolkit, the PX90 includes selective optical power measurements (OPM) and Internet access speed test validation over LAN and WiFi. With an entirely new ergonomic design, this game changing […]