Email (42 per cent), followed by ads on live TV (32 per cent), streamed shows (29 per cent), direct mail (28 per cent), YouTube, and websites in general are considered the most effective advertising tactics among consumers overall, according to the State of Media, Entertainment, and Tech: Consumer Engagement 2023 study from Horowitz Research. The […]
Sports fans crave more TV content but have trouble accessing it due to the fragmented nature of the sports rights market, according to Altman Solon’s 2023 Global Sports Media Survey. The survey of more than 2,500 sports fans from eight major global markets reveals that 59 per cent say they currently have trouble finding or […]
While Wales continues to go from strength to strength as a centre for high quality broadcast production and creative talent, the transformational changes in the broadcasting industry risk Welsh content becoming invisible to viewers on digital platforms, warns a report, Broadcasting in Wales, from the Welsh Affairs Committee of the UK House of Commons. The […]
In the first half of 2023, the average daily number of TV viewers in Italy decreased by 2.3 per cent to 8.56 million, while average prime TV viewers fell by 3.2 per cent to 20.01 million. The Communications Observatory of the Communications Authority (AgCom) attributes this drop to the increasing competition from streaming video providers. […]
Telefónica’s second brand, O2, has revamped its services and added pay-TV to its offering with the launch of the Movistar Plus OTT platform. O2 subscribers in Spain will now be able to watch Movistar Plus at a cheaper price of €12 a month compared to €14 through other operators. ustomers have to go to its […]
The total telecom and pay-TV services revenue in the Philippines is expected to increase at a compound annual growth rate (CAGR) of 2.7 per cent, from $42.3 billion in 2022 to $44.9 billion in 2027, primarily driven by mobile data and fixed broadband segments, forecasts data and analytics company GlobalData. GlobalData’s Philippines Telecom Operators Country […]
The total telecom and pay-TV services revenue in India is expected to increase at a compound annual growth rate (CAGR) of 3.1 per cent from $42.3 billion (€39.7bn) in 2022 to $44.9 billion in 2027, primarily driven by mobile data and fixed broadband segments, forecasts GlobalData, the data and analytics company. GlobalData’s India Telecom Operators […]
Media regulator Ofcom has published its latest complaints figures for broadband, landline, mobile and paid-TV services, covering the period from April to June 2023. Vodafone is the most complained about broadband provider, with 24 complaints per 100,000 customers, mainly driven by experience with faults, service and getting services connected. This is an increase compared with […]
On October 28th, fight fans in the UK and Ireland can watch Tyson Fury face off against Francis Ngannou exclusively live on TNT Sports Box Office. Presented by Laura Woods alongside Carl Frampton and Dan Hardy, the fight will take place in Saudi Arabia marking the start of Riyadh Season, which runs throughout the winter […]
YouTube has announced the launch of Primetime Channels in the UK, which allows users to browse, subscribe to and watch premium content from a range of streaming services, all within YouTube. At the same time, the offering provides media partners with a new way to reach wider audiences – increasing user engagement – and subscriptions […]