Following the success of the trial carried out with Citroën in November 2008 across 100,000 French households, Orange is now launching its interactive TV advertising service over ADSL. For the first time in France, interactive advertising campaigns are broadcast to all Orange TV customers, representing more than 2 million households. With this new area for […]
The global DTH market for subscribers is likely to pass the 200 million mark by 2018, according to the research firm NSR. A total of 99 DTH operators beamed over 13,800 channels to 114 million subscribers and generated over $65 billion in subscription revenue as of the end of 2008. The report spans 10 regions […]
In the first half of 2009 UK Internet advertising and grew by 4.6 per cent to £1.752 billion (E1.6bn), despite the entire advertising sector contracting by 16.6 per cent during the same period. According to the bi-annual online advertising expenditure study from the Internet Advertising Bureau (IAB) – the trade body for digital marketing – […]
According to the The Diffusion Group, revenue from the on-demand delivery of Internet video to the TV will grow from $621 million in 2009 to $2.1 billion by 2014, accounting for more than 25 per cent of total annual video-on-demand revenue. Fuelling this trend is the rapid diffusion of ancillary web-enabled platforms such as game […]
According to reports in the US internal YouTube e-mails, handed over in the preliminary discovery phase of the pending court action brought by Viacom, indicate that YouTube managers were aware of unauthorized content on the site and chose not to remove it. If true this would harm You Tube's defence that it cannot be responsible […]
From Colin Mann in Cannes Project Canvas, the IPTV joint venture between the BBC, ITV, Channel 5 and BT, is co-operating with HbbTV, the new pan-European initiative aimed at harmonising the broadcast and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes. The Hybrid Broadcast Broadband TV (HbbTV) cross industry […]
Canada's largest media company, Canwest Global Communications, has filed for bankruptcy protection as it struggles to unearth itself from a C$4bn (£2.4bn) mountain of debt. The sprawling empire owns a range of broadcasting and print businesses. Canwest’s chief executive, Leonard Asper, said business would carry on as usual despite the legal process: “We are firmly […]
From Colin Mann in Cannes News that online ad spend is now bigger than TV is not the death knell for traditional broadcasting as many have suggested: it is an opportunity that TV should seize with both hands, according to social media agency Yomego. Yomego's managing director, Steve Richards, argues that TV that embraces social […]
Discovery Communications Europe and Sky Media, (the advertising sales division of BSkyB) have ended their 12 month legal dispute over terms for advertising representation and come up with a new £200m (E217m) four-year deal. Sky Media will represent Discovery as its sole airtime advertising sales agent in the UK across its portfolio of 13 channels […]
Virgin Media and BT have attacked BSkyB's pricing mechanism for its premium channels in a joint submission to Ofcom's pay-TV inquiry. The companies say Sky's "near monopoly" restricts consumer choice and keeps prices high. Ofcom has already recommended it should regulate the wholesale price of Sky's premium channels. The two companies, plus Freeview provider Top-Up […]