Magnite, the independent sell-side advertising company, has announced the expansion of Magnite Audiences and its debut in India and Southeast Asia. Magnite says its solution empowers publishers to unlock the full value of their audiences, while helping buyers connect with high value audiences at scale. Magnite Audiences sits within the Magnite Access suite, a collection […]
Integral Ad Science, the media measurement and optimisation platform, has announced the release of its new Quality Attention Optimisation product in beta. In addition, IAS is announcing a new, first-to-market partnership with Lumen Research, the attention technology company, to offer Social Attention measurement through IAS and provide advertisers the ability to measure attention across both […]
LucidLink, a storage collaboration platform, has achieved the Trusted Partner Network (TPN) Gold Shield certification. The TPN, a global initiative by the Motion Picture Association (MPA), is designed to protect against leaks, breaches, and hacks in the media supply chain. The Gold Shield certification represents the most rigorous evaluation process, conducted by accredited third-party evaluators, […]
SevenVentures, the investment arm of ProSiebenSat.1, is making a media-for-equity investment in the mid-single-digit millions in Planted Foods, an innovative food tech scale-up from Switzerland. The company’s mission is to bring better proteins to the table of consumers who enjoy the texture and taste of meat but want to eat plant-based and sustainably. In doing […]
From December 30th, Italian TV audience measurement company Auditel will start measuring viewership across all platforms: linear TV, PCs, tablets, smartphones, and on-demand services. The daily Total Audience figures are expected to increase average viewership by approximately 4 per cent, potentially raising an October average of 8.4 million viewers to 8.7 million. The impact on […]
Chattanooga, Tenn-based Get After It Media has announced a partnership with FAST Channels TV to officially launch a new channel dedicated to the long beloved original hospital soap opera, The Doctors. Set in Hope Memorial Hospital in the fictional New England city of Madison, The Doctors follows the hospital’s Chief of Staff Dr. Matthew Powers […]
Mediaproxy, the global standard for software-based IP compliance solutions, has been awarded formal approval by Dolby for the Dolby Digital Plus and Dolby AC-4 decoders. This development adds support for all Dolby’s distribution codecs and the Dolby Atmos immersive audio format to the LogServer compliance monitoring software platform and Monwall multiviewer. Dolby is a developer […]
Spanish satellite operator Hispasat and SoFast, a US provider of FAST channels, have partnered to distribute FAST TV channels to affiliated Hispasat customers throughout Latin America. In 2023, Hispasat launched Wave OTT+, a streaming platform targeted at customers in LatAm, including telco operators and ISP and cable TV providers, Now, with this new alliance, SoFast […]
On December 4th-6th, the Asia Video Industry Association (AVIA) closed off 2024 with three days of meetings and conferences, covering Piracy, Policy, the annual OTT Summit alongside the advertising Upfront Showcases from leading streamers and publishers and the Annual General Meeting. The conferences brought together over 300 international and regional industry executives. Piracy Over The […]
Tim Sewell, CEO at Yospace, a specialist in server-side ad insertion, has shared his predictions on OTT monetisation for 2025. “With ad-based streaming an increasingly important element of many media owners’ businesses, we’ll see a real desire to eke out the maximum value of ad inventory. That means a closer focus on dynamic ad insertion […]