Australian advertising technology company hoppr is seeking to roll out its digital advertising platform to more than 10 million households globally over the next 24 months. The company has formed a partnership with global set top box manufacturer, Technicolor. The collaboration will see hoppr’s technology integrated into the operating system used by Technicolor’s set top […]
24i, the global video experience company, has created, and launched a new suite of applications and SVoD services for US-based video streaming service BroadwayHD – the streaming service for live theatre. BroadwayHD is available online and via a dedicated app on iOS, Android, Apple TV, Amazon Firestick and Roku. Included among the recent hit productions […]
FreeWheel, a Comcast company, has announced that DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns. FreeWheel developed this solution to meet a growing need among distributors and programmers for unification between the various TV […]
Discovery has pulled all of its channels from Dubai-based pay-platform OSN “with immediate effect”. A statement from Discovery said: “Discovery regrets to advise that despite negotiating in good faith for several months it has been forced to cease broadcast of our channels on OSN. Channels going dark include Discovery Channel, TLC, Discovery Science and Investigation […]
FandangoNOW, the US VoD service from movie-focused digital service Fandango, has launched an on-demand movies and TV store on Facebook’s home video calling device, Portal TV. The new FandangoNOW store will provide Portal TV users access to more than 100,000 new release and catalogue movies and next-day TV shows to rent or buy, no subscription […]
Addressable TV advertising will leap from $15.6 billion (€14bn) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025, according to a Rethink TV report. This reflects advertising dollars switching to addressable as the platforms mature and better understood by the advertising community. This boom in addressable TV […]
Netflix has revealed that over 26 million accounts watched its epic mob movie, The Irishman, in its first week of release. The streaming giant has also estimated that this figure will rise to 40 million accounts by the end of the year. The movie, which went live on November 27th, received widespread critical acclaim, with […]
Advertising video on-demand (AVoD) service providers in the US are bracing themselves as media giants including Disney+ and Apple TV+ join the latest wave of competitors. Armed with a massive fan base and exclusive in-house content, these huge media firms are upping the ante, drawn by an increasingly lucrative market, according to IHS Markit | […]
As the holiday season is well underway, advertisers feel the pressure to deliver successful campaigns, and as TV advertising accounts for about half of all holiday ad spend, it is crucial to understand how TV advertising has performed for brands during the festive season in the past. To answer exactly that, TVSquared analysed millions in […]
AMC Networks has revealed that its four targeted SVoD services – Acorn TV, Shudder, Sundance Now, and UMC (Urban Movie Channel) – now exceed two million subscribers, marking a major new milestone and achieving a year-end target for the company. AMC Networks’ targeted SVoD services offer curated content destinations that provide unique viewership experiences for […]