Research carried out by converged TV and video advertising software provider Videology has found that advertisers are increasingly using TV audience data better to inform their digital video campaigns and produce more cohesive cross-channel advertising campaigns. According to an analysis of all impressions run through Videology’s
Civolution, the specialist provider of technology and solutions for identifying, managing and monetising content, has sold its TV Analytics and TV Synced Ads business Teletrax to data science company 4C, enabling company management and its R&D resources to focus entirely on content protection through its NexGuard forensic watermarking business The acquisition of the Teletrax business […]
Kantar Media, a global provider of strategic advertising and marketing intelligence, is investing in BIScience, provider of AdClarity, a leading digital media intelligence platform which specialises in cross-channel and global digital media monitoring, planning, and optimisation. The collaboration is the latest move in Kantar Media’s focus on developing industry-leading capabilities focused on real-time intelligence and […]
In a move to strengthen its position in online video marketing and advertising content, marketing platform for distributing premium branded video AnyClip Media has confirmed the completion of raising $21 million (€19m). Leading participants included new investors Ervington Investments, representing the interests of Russian businessman Roman Abramovich, and global digital content delivery specialist Limelight Networks. […]
For the first time, an association will combine the biggest broadcast networks, cable networks, and distributors to advance the power of video advertising. The Video Advertising Bureau (VAB) will replace the longstanding Cabletelevision Advertising Bureau (CAB). The VAB’s goal in uniting nearly all broadcast and cable networks with MVPDs is to raise the bar on […]
TVbeat, a TV analytics company, has formed a new partnership with Infomir, a company specialising in manufacturing devices for interactive television service providers. Infomir offers a comprehensive range of products and services that are developed according to their customer’s needs. By partnering with TVbeat, Infomir will be able to increase their customer satisfaction even more […]
In the March-April issue of Euromedia (available first day of NAB, April 11), we examine Big Data and its role in making television better and, thereby, more profitable. What do we mean by better? In this context it seems we mean more targeted, better curated, totally focussed on a viewer’s needs, interests, desires… Of course, […]
The CMO Club, ‘the world’s most engaged and inspired community of Senior Marketing Executives,’ announced the release of its newest solution guide, The CMO Solution Guide to the Future of TV and Digital Video, created in partnership with Simulmedia, the pioneer in bringing audience targeting to television advertising. The guide seeks to decode the TV […]
Rovi has announced that A+E Networks has selected Rovi Ad Optimizer to enable data-driven audience selling to help improve advertiser performance by more efficiently reaching their target audiences. Ad Optimizer will help A+E Networks more effectively use inventory and create more value across its linear television channels while offering its advertisers more precise data-driven audience […]
Videology, the advertising technology platforms, has found marketers in the UK marketers are increasingly embracing more sophisticated methods of targeting and execution. Examination of Videology’s platform in the fourth quarter has revealed 53 per cent of all ads run were served using advanced targeting – a 66 per cent rise on the same period in […]