Carolyn McCall, chief executive of UK commercial public service broadcaster ITV, has refuted a suggestion that the proposed BritBox SVoD service it is planning in partnership with the BBC was “far too late” to market and “completely dwarfed by recent announcements from California,” suggesting that its distinctive British programming offered something that other services did […]
Virgin Media and Sky have revealed that AdSmart technology for addressable TV advertising will be available on the Virgin TV footprint in the UK from July 1st. The companies say the launch of AdSmart will enable advertisers to target a potential audience over time of more than 30 million viewers across Sky and Virgin Media […]
Globecast, the global solutions provider for media, has announced a partnership with SnifferCat to expand its OTT footprint by offering dynamic ad insertion (DAI), allowing customers to maximise OTT revenues. In doing so, Globecast says it is broadening its media management footprint by being able to offer customers comprehensive, automated DAI services. Eddie Ferraro, Managing […]
FreeWheel, a Comcast company and global advertising management solution, has announced an agreement with Inscape, the smart TV data company with viewing data from more than 10 million VIZIO smart TVs in the US. The terms of the deal give FreeWheel the right to use Inscape smart TV viewing data for modeling representativeness for demographic and consumer audience segments used […]
Kaltura, the video technology provider, and 3 Screen Solutions (3SS), a provider of software solutions for STB and multiscreen digital entertainment, have jointly announced the launch of a new solution to empower operators to rapidly launch targeted and personalised Cloud TV services. The collaborative solution brings together Kaltura’s successful Cloud TV Platform, with its machine […]
A number of US media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs. The effort will open up a direct dynamic ad- management pathway between content owners and TV […]
Tremor Video DSP, the programmatic video platform, has announced the expansion of its suite of connected TV (CTV) capabilities that features its exclusive data partnerships. Through its platform, marketers are able to engage CTV audiences with the same granularity as previously only available on desktop or mobile. Tremor Video DSP’s suite of CTV solutions includes […]
Cloud-based video experience solutions provider Linius Technologies has partnered with video solutions expert Hemisphere to build a Hyper-Personalized Advertising Prototype on its Software-as-a-Service (SaaS) platform, Linius Video Services (LVS). Linius’s patented VVE unlocks video files, enabling video to be treated as data for the first time. By applying that technology to video content, Linius claims […]
Analytics specialist Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising that will focus on expanding and innovating addressable advertising for Smart TVs and beyond. To further accelerate this initiative, Nielsen has acquired Sorenson Media, a leading addressable TV technology provider that will help transform TV from a one-to-many to […]
Ad industry creative asset management solution provider Extreme Reach has released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from the company’s platform, AdBridge, and specifically its proprietary video ad server, provides the strongest […]