Sky Media, the advertising sales arm of Sky, is launching its AdSmart SME support scheme, the SME100. The £1 million (€1.14m) fund will provide 100 businesses with TV advertising campaigns via AdSmart to support them during the difficult times. SME100 is open to SMEs that have been running for at least one year in the […]
People-based advertising technology company Viant is partnering with WideOrbit, a media platform connecting ads and audiences everywhere, allowing Viant customers to advance linear TV ad buying and delivery of ads in a true omnichannel approach. With Viant’s addition of WideOrbit’s Programmatic Marketplace TV advertising solution, marketers can now efficiently buy live TV inventory and track […]
The Coalition for Innovative Media Measurement (CIMM) – an industry body that aims to promote innovation and foster efficiencies in audience measurement for television and cross-platform video – is launching a new study with advertising research specialist Pre-Meditated Media and attribution, advertising, and data provider Janus Strategy & Insights to develop best practices in the […]
AT&T is taking the next step in its transformation as a modern media company, combining WarnerMedia and Xandr to create what it suggests is a better advertising value proposition for brands, publishers and consumers alike. Gerhard Zeiler, Chief Revenue Officer, WarnerMedia & President, WarnerMedia International will oversee all advertising responsibilities across AT&T. This unification will […]
Nigel Walley, MD of UK media consultancy Decipher, has called for the UK TV industry to create for a new addressable data body for the free-to-air TV market, suggesting that over half the homes in the UK use a TV platform from one of the ‘free’ platform providers (Freeview, Freesat and YouView) and therefore block […]
According to the Global Video Benchmarks Report from advertising and analytics platform Innovid, nearly half of advertisers leverage advanced video ad formats worldwide, driving a 335 per cent higher engagement rate when compared to standard pre-roll ads. Additionally, the pace of Connected TV (CTV) impression and engagement growth has scaled dramatically with a 67 per […]
Satellite TV and streaming media firm DISH Network has announced a multi-year agreement with network software provider Mavenir to deliver cloud-native OpenRAN software for its new 5G network. DISH, which provides entertainment services via satellite-based DISH TV, as well as streaming services under the Sling TV brand, intends to become a US-wide facilities-based provider of […]
TVSquared, a global player in TV attribution, has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. This partnership enables thousands of advertisers in ths US to attribute actions directly to programmatic CTV campaigns delivered across screens – from smart TVs to digital devices. Through its partnership with TVSquared, MediaMath is providing accountability […]
Research released by GroupM, WPP’s media investment group, offers important insights for marketers about consumer attitudes toward digital marketing. Consumer Trust in Digital Marketing, which surveyed nearly 14,000 consumers in 23 countries, uncovers consumers’ concerns with digital marketing and suggests important considerations for marketing on digital platforms: On average, two times more consumers say TV […]
Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), has expanded its network to reach 100 million CTVs in nine countries in its first full year of operations. Additionally, Wurl delivered more than 225 million hours of programming and more than 1.2 billion personally targeted ads. Over the past 12 […]