ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a collaboration with TVision, a provider of television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement […]
Virtual Minds, the adtech specialist of ProSiebenSat.1, and smartclip, the adtech development unit of RTL Deutschland, have taken a step forward in the #AdTechMadeInEurope initiative with a server-to-server integration of The Adex, Virtual Minds’ data management platform (DMP), with smartclip’s smartx ad server. This integration paves the way for broadcasters to leverage data for the […]
AudienceXpress, a Comcast Company and video sales house, has revealed findings from the fifth iteration of its Streaming TV Uncovered study, (previously Advanced TV Uncovered) conducted by independent media research firm CoLab Media Consulting. The study explored UK marketers’ spending plans and objectives for the year ahead. It reveals a positive outlook for overall marketing […]
Vidmob, the creative data company, in collaboration with LinkedIn, has revealed key findings from its 2024 Creative Trends report. The study sheds light on the creative trends that are driving B2B campaign performance in 2024, offering marketers insights into crafting more impactful video and static content on LinkedIn. As a LinkedIn Marketing Partner since 2018, […]
Next-Gen Media has become the newest member of the British Association for Screen Entertainment (BASE). They join the BASE community, with over eighty-five organisations united in supporting and developing the UK Home Entertainment industry. As a digital out-of-home (DOOH) organisation within the student market, Next-Gen Media promotes positive opportunities to enrich student life and operates […]
JD have launched a media-first cinema and OOH immersive campaign that invites cinemagoers to capture their authentic meaning of ‘family’, putting audiences on the big screen through a sharable, interactive foyer activation. The idea initiated by Goodstuff and activated by Digital Cinema Media (DCM) and Grand Visual, aims to elevate the core idea at the […]
LG Ad Solutions, a specialist in CTV and cross-screen advertising, has unveiled findings from its Beauty & The Screen research, spotlighting the transformative role Connected TV (CTV) plays in the beauty and grooming industries in the US. The study found that 53 per cent of beauty shoppers say TV ads influence their decisions to buy […]
With Comcast planning to spin off its cable channels into a separate company, MediaRadar analysed a sample of ad spend from Comcast Corporation channels, including Bravo, CNBC, E! Entertainment, Golf Channel, MSNBC, NBC, Oxygen Network, Syfy Channel, Telemundo and USA Network. All channels, except Bravo, NBC and Telemundo, will be separated from Comcast’s media umbrella […]
Eighty per cent of digital ad professionals now utilise AI tools for media buying and campaign management, according to a report from Frequence, a specialist in advertising sales automation and workflow software. Recently acquired by Madhive, the independent ad platform purpose-built for local CTV, Frequence’s 2024 Local Advertising Sellers Index (LASI) also found that, despite […]
Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic, an independent technology company delivering a digital advertising supply chain, have announced a partnership to make Xumo’s inventory programmatically available to advertisers via PubMatic. With this collaboration, advertisers can unlock reach and targeting capabilities across Xumo properties, strengthened by PubMatic’s supply path optimisation […]