Online video campaigns can extend TV advertising reach by a third, as young adults spend less time watching TV, according to research by Utarget.Fox and MediaCom. Fifty per cent of adults in broadband homes remembered seeing the ads online or on TV, with one in three only recalling the pre-roll ads online. The research included […]

From David Del Valle in Madrid The Spanish Government has paved the way for consolidation in the commercial TV market following its decision to lift the 5 per cent limit in cross-ownerships of TV companies, opening the door to possible mergers between broadcasters at a time when networks are facing a dramatic fall in ad […]

From David Del Valle at MWC in Barcelona Spain’s Telefonica is launching a multi-screen interactive advertising service covering mobile, Internet and TV that will enable advertisers to insert their ads into programmes, all tailored to the channel in question, and allow users to watch the ads and get more information if requested. The service is […]

News International is investigating working with News Corp sites such as Sky and MySpace, to create a behavioural targeting network across its properties. The creation of such a network would allow News International titles, such as The Times and The Sun to share data on reader behaviour and enable brands to target across both News […]

Full year figures for TV viewing in 2008 from the Broadcasters‚ Audience Research Board (BARB) reveal that the average person in the UK watched 26 hours, 18 minutes of broadcast TV a week, up 48 minutes on 2007. This matches the previous highest broadcast viewing figure on record, reached in 2003. The growth across all […]

A survey of 2,023 people for Deloitte's Media Democracy report suggests TV advertising is twice as effective as online ads. Some 84 percent of consumers said TV ads would influence them to buy a product – against just 45 percent for online. So, despite advertisers getting more guarantees, monitoring and lower CPMs users still apparently […]

French viewers have for the first time watched prime-time television without advert breaks, as President Nicolas Sarkozy’s media reforms get under way, but journalists at the national stations are threatening to strike. Advertising is now banned on French public television between 20.00hrs and 0600hrs and will be phased out altogether by 2011. It is part […]

Enensys Technologies and GoldSpot Media have successfully integrated their solution to enable Mobile TV service providers to deploy targeted and interactive advertising in DVB-H. Enensys DVB-H head-end technology and GoldSpot's Cue Zones ad solution help Mobile TV service providers develop predictable and profitable advertising business cases to supplement subscription revenues. ………….

A report by research firm eMarketer has forecast that UK Internet ad spend growth will diminish by more than 50 per cent in 2009 and predicted that the digital media sector will not fully recover from the economic downturn until the London Olympics in 2012. eMarketer predicts that the Internet will continue to outperform other […]

BT has concluded its delayed trial of the controversial behavioural ad targeter Phorm and hopes to roll out the service to its ISP customers. Phorm told the market: "The trial achieved its primary objective of testing all the elements necessary for a larger deployment, including the serving of small volumes of targeted advertising. There will […]