Elections '08 On Demand, lets people watch videos whenever they want, much the way they can on YouTube or the Web sites of television networks. Depending on where they live, people can tune into the channel to see an infomercial for Barack Obama, coverage of the Democratic National Convention, or historical clips like Lyndon B. […]
There are plans to exploit the BBC’s full range of 15,000 separate music programmes, meaning the service could offer around 50,000 music audio tracks eventually and 3,000 hours of video content. It is understood that the public broadcaster’s commercial arm is working on launching a test version in November, with a full launch expected in […]
Under the agreement NCC will integrate select RSN feeds currently offered to DirecTV subscribers into cable-advertising interconnects in nine major US markets: Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Houston, Los Angeles and San Francisco. NCC will also assume national-spot-sales representation of DirecTV's RSNs in these markets. Cable operators, NCC and DirecTV have been working together […]
Findings indicate that greater ownership of connected game consoles, networked TVs, and alternative video-on-demand set-top receivers is generating significant growth in user-paid revenues. “Consumption of premium Internet video content to date has been low,” said Kurt Scherf, Vice President, Principal Analyst, Parks Associates. “Services have been available only on less-than-optimal screens – PCs and portable […]
Findings indicate that greater ownership of connected game consoles, networked TVs, and alternative video-on-demand set-top receivers is generating significant growth in user-paid revenues. “Consumption of premium Internet video content to date has been low,” said Kurt Scherf, Vice President, Principal Analyst, Parks Associates. “Services have been available only on less-than-optimal screens – PCs and portable […]
During January to June, the UK watched 2.4 billion broadcast TV ads a day, an average of 42 per person. Within BARB's total figure, commercial impacts are also up for key advertiser audiences. ABC1s are watching nine per cent more TV ads and 16 to 34s are watching three per cent more. The figures, published […]
BSS suggests that for many alternative media this will be the first economic slowdown in which they will be seriously tested, such as online search, digital out-of-home media, word-of-mouth marketing, videogame advertising, and social network advertising, among others. As a result of these trends, VSS projects that broadcast TV will become the largest advertising medium […]
While prime-time programmes can attract about 1.5 million people and deliver mass audiences to advertisers, viewer numbers will fragment as broadcasters run their new high-definition and standard-definition channels, said David Wiadrowski, the lead partner for communication and entertainment at PwC. He predicted the channels would need to invest more in content to retain audiences, putting […]
BSS suggests that for many alternative media this will be the first economic slowdown in which they will be seriously tested, such as online search, digital out-of-home media, word-of-mouth marketing, videogame advertising, and social network advertising, among others. As a result of these trends, VSS projects that broadcast TV will become the largest advertising medium […]
Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a […]