ITV has welcomed a Government U turn on product placement. Ben Bradshaw, the culture secretary, is expected to propose this week that commercial broadcasters and TV producers will be able to receive payment to include brands in their programming. The move will bring the UK into line with Europe and the US, where product placement is already allowed.

Bradshaw's predecessor, Andy Burnham was vehemently opposed to allowing commercial messages within programming in spite of repeated pleas from broadcasters and programme makers, who are suffering the worst advertising recession for decades.The government had reiterated its opposition to product placement as recently as March.

The sudden change in policy reflects the personal convictions of Bradshaw, according to reports, and the dire drop in ad revenues for commercial broadcasters.

Other posts by :

1. Starlink struggling for approval on South Africa, India
2. Impressive Starlink deployment rate
3. Bank: Space industry worth $1tn by 2040
4. Xona Space wants 259 LEO satellites
5. 36 major airlines now committed to Starlink
6. Quilty: Top 5 Washington Satellite show takeaways
7. Space Wars: Starlink vs Amazon Leo
8. Eutelsat seeks ISRO deal for launches
9. Virgin Galactic sets prices for space tourists

Categories: Advertising, Articles, Regulation