From Colin Mann in Cannes Attaining global, multiplatform reach will prove to be essential if companies hope to see their way through the current economic difficulties intact, WWP Group chief executive Martin Sorrell warned delegates in his keynote address at MIPTV yesterday. “This recession changes our industry forever. If I was a media owner, and […]

According to a study released by the Council for Research Excellence and funded by Nielsen, TV watching has not waned in the US despite the emergence of mobile phones, iPods, and Internet media. Researchers followed 476 people for two 14-hours days and recorded how much they used media along with other daily activities. The research […]

Advertising spend fell off a precipice in the fourth quarter of 2008 plunging almost 10 per cent year on year. The figures, compiled by the World Advertising Research Centre for the Advertising Association, highlight the speed of the erosion of the UK ad market, as companies slash budgets in the uncertain economic climate. The AA […]

Reckitt-Benckiser plans to move $20 million of its media spend budget from TV into online video for 15 of its brands, as it looks to secure more efficient advertising rates. Reckitt-Benckiser will partner with adserving video ad networks, including Glam, Tidal TV, YuMe and Brightroll, rather than TV network websites, which charge higher online CPMs. […]

US reports say the Council for Research Excellence, a cross-industry think tank of top executives from agencies and TV networks, has spent the past year executing a $3.5 million project called the "Video Consumer Mapping Study." The initiative is described as, "the largest and most significant observational study of media activity ever undertaken." Shari Anne […]

Google this week begins showing ads to people based on their previous online activities To try and forestall objections to its approach, Google said it planned to offer new ways for users to protect their privacy. Most notably, Google will be the first major company to give users the ability to see and edit the […]

The UK culture secretary, Andy Burnham, has rebuffed attempts by commercial broadcasters to allow product placement on UK television. Burnham said that the government’s three-month consultation failed to produce a convincing case for product placement – which he said would blur the boundaries between advertising and content.

Analysis carried out by Generator Research shows that revenue from traditional television spot ads will account for just 25 per cent of US television advertising by 2019. The result will be a market worth $13.1 billion in the down from $57.8 billion in 2008. “This could be the beginning of a slippery slope for the […]

Phorm, the provider for behavioural advertising systems to ISPs, has made two senior appointments to help it win ISPs over: Sarah Simon comes in as financial and strategic development officer, joining from Morgan Stanley, while former digital general manager at Telegraph Media Group Mike Moore joins as global commercial director. Despite extensive trials with BT, […]

As market penetration rates for mobile services continue to soar in emerging markets, advertisers are expected to dramatically increase their spending on “third-screen” ad campaigns targeted specifically to users of mobile data services, providing a potentially huge new revenue stream for operators of mobile networks, according to the latest report from Pyramid Research. Pyramid predicts […]