A study of user reactions to advertising within video has revealed no evidence to suggest such ads would adversely affect users' relationship with ITV's local website. Of 1200 people surveyed about overlay advertising currently being trialled on ITV Local, just 9 per cent claimed it detracted from their overall viewing experience – lower than with […]

A report by the Advertising Standards Authority – the UK advertising regulator – has found that companies are sticking to digital marketing rules. However, 70 per cent of complaints to the Advertising Standards Authority about online ad practices are not covered by the current regulatory regime. The ASA’s compliance report, the first into internet advertising, […]

Google will power some web ads for the broadcaster site ITV.com which will start running AdSense text ads on its search results pages in the next 10 days or so. Google has already powered ITV.com's site search for 18 months so this is a logical extension of the deal – and it may be extended […]

Miniweb, the Interactive Service Provider that is enabling interactivity and targeted, web-style advertising on the TV, has confirmed the commercial availability of TV Keys, a new interactive TV service. TV Keys bridge the gap between the interactivity and targeting of the web and the ease of use and reach of TV, to deliver a measurable […]

IBM’s second global online survey of consumer digital media and entertainment habits revealed that consumers are adopting digital content services — such as social networking and videos – on mobile phones and personal computers at an accelerated pace, and it is impacting traditional consumption habits. The survey, which was conducted with 2,800 people in six […]

ITV won the contract to sell ads for the venture as it guaranteed a high level of revenue. But ITV is understood to be trying to change the terms of the arrangement. Media Week reports they have become concerned the BBC won't supply full i-Player content but rather abridged versions. A BBC spokesman said: “BBC […]

YouTube is in danger of being upstaged commercially by Hulu – backed by News Corporation and NBC Universal – as the video-sharing site struggles to make its massive global audience appeal to advertisers. Hulu, a video site showing only professional TV shows and movies, is forecast to draw level with Google's YouTube in US advertising […]

ITV has signed up to a new product placement code of conduct, which includes an on-screen symbol signalling to viewers that a brand is being plugged. In a bid to show that broadcasters are willing to accept regulation in return for being allowed to raise revenue through product placement, TV producers’ trade body Pact has […]

Discovery has taken BSkyB to the High Court over a disagreement about the companies’ advertising sales contract.Sky Media has sold advertising for Discovery’s TV channels since 2006. The current deal expires at the end of 2009. It is understood that the dispute centres on a clause that allows Sky Media to cap the amount of […]

Sky has taken control of its mobile inventory, and will sell mobile ads around its content across T-Mobile and Vodafone portals, to give advertisers a "single buying point on Sky." The pay-TV provider's recently appointed head of mobile Tim Hussain told NMA that the deal with the two operators meant that advertisers could "buy a […]