US reports say the Council for Research Excellence, a cross-industry think tank of top executives from agencies and TV networks, has spent the past year executing a $3.5 million project called the "Video Consumer Mapping Study." The initiative is described as, "the largest and most significant observational study of media activity ever undertaken." Shari Anne […]

Analysis carried out by Generator Research shows that revenue from traditional television spot ads will account for just 25 per cent of US television advertising by 2019. The result will be a market worth $13.1 billion in the down from $57.8 billion in 2008. “This could be the beginning of a slippery slope for the […]

Phorm, the provider for behavioural advertising systems to ISPs, has made two senior appointments to help it win ISPs over: Sarah Simon comes in as financial and strategic development officer, joining from Morgan Stanley, while former digital general manager at Telegraph Media Group Mike Moore joins as global commercial director. Despite extensive trials with BT, […]

Google this week begins showing ads to people based on their previous online activities To try and forestall objections to its approach, Google said it planned to offer new ways for users to protect their privacy. Most notably, Google will be the first major company to give users the ability to see and edit the […]

The UK culture secretary, Andy Burnham, has rebuffed attempts by commercial broadcasters to allow product placement on UK television. Burnham said that the government’s three-month consultation failed to produce a convincing case for product placement – which he said would blur the boundaries between advertising and content.

As market penetration rates for mobile services continue to soar in emerging markets, advertisers are expected to dramatically increase their spending on “third-screen” ad campaigns targeted specifically to users of mobile data services, providing a potentially huge new revenue stream for operators of mobile networks, according to the latest report from Pyramid Research. Pyramid predicts […]

Internet companies in Britain are being asked to sign up to a new code of conduct for behavioural advertising, in an attempt to quell invasion of privacy concerns over the controversial marketing technology. The UK’s Internet Advertising Bureau has announced a set of guidelines for the systems, which have stirred up passionate reaction among civil […]

Online video campaigns can extend TV advertising reach by a third, as young adults spend less time watching TV, according to research by Utarget.Fox and MediaCom. Fifty per cent of adults in broadband homes remembered seeing the ads online or on TV, with one in three only recalling the pre-roll ads online. The research included […]

From David Del Valle in Madrid The Spanish Government has paved the way for consolidation in the commercial TV market following its decision to lift the 5 per cent limit in cross-ownerships of TV companies, opening the door to possible mergers between broadcasters at a time when networks are facing a dramatic fall in ad […]

From David Del Valle at MWC in Barcelona Spain’s Telefonica is launching a multi-screen interactive advertising service covering mobile, Internet and TV that will enable advertisers to insert their ads into programmes, all tailored to the channel in question, and allow users to watch the ads and get more information if requested. The service is […]