emuse and ES3 have announced the establishment of an exclusive partnership that will see emuse’s Raven Advanced Advertising System pre-integrated into ES3’s suite of TV applications for Microsoft’s Mediaroom IPTV platform. Raven provides digital television platform operators and content owners with an end-to-end advertising decision, delivery and reporting solution, and has been deployed globally in […]
justAD TV the non-linear advertising specialist, has partnered with digital marketing solutions provider Ybrant Digital to help platform owners immediately generate new revenues from today’s multi-screen, Connected TV world. Based on justAd.TV’s multi-device TV advertising platform, the new partnership will enable platform owners to use Ybrant Digital’s media sales experience and global network to generate […]
SeaChange International has unveiled its new generation SeaChange Infusion Advanced Advertising Platform to help video operators manage centralised ad operations and scale to 150,000 insertable channels and millions of ad assets. The platform’s foundation is the new SeaChange Infusion Linear Advertising Server, shipping later this year, which enables linear ad insertion in an open plug-and-play […]
BlackArrow has announced a strategic investment in the company by Time Warner Cable and Joan Gillman, president, media sales for Time Warner Cable, has been named to the BlackArrow board of directors. Time Warner Cable joins existing investors Cisco Systems, Comcast Interactive Capital, Intel Capital, Mayfield Fund, Motorola Mobility, NDS and Polaris Venture Partners as […]
Digital media research company Futurescape has revealed how Facebook and Twitter are now considered power brokers for the global television industry. They say their ability to create new business opportunities and engage viewers, boosting advertising and pay-TV revenue, gives them a significant and increasing influence over all aspects of television. Key findings come in the […]
Google is facing a wide-ranging investigation into its online advertising system by the US justice department, which could cost the Internet giant at least $500 million. The justice department has launched an investigation into whether Google’s lucrative advertising system unfairly treats some unnamed advertisers. Google is facing a similar probe by the European commission, as […]
Rovi Corporation and Sony Electronics have revealed that Sony has launched Rovi Advertising Service, part of Rovi Cloud Services, on connected Sony Bravia TVs in the US, providing greater opportunities for brands to reach consumers. Under this new relationship, Rovi will sell and deliver advertising to the latest line of connected Sony Bravia TVs. Rovi […]
News Corporation has reported a 21 per cent fall in Q1 profits suffering in comparison with the quarter last year when 3D movie Avatar was making so much money. Net profit was $682 million in the first three months of 2011. News Corp boss Rupert Murdoch said the company had struggled to match Avatar’s takings […]
Just when European TV broadcasters thought the advertising downturn was well and truly over, it seems there may be rocky times ahead. A report from investment bankers Morgan Stanley suggests that March ad-sales bookings were poor, and the forward inventory of sold ad-minutes looks increasingly shaky for some players. “There has been little detail on […]
Google is making a very rare move into advertising on TV. The ads, in the US, are for its Chrome browser. It believes that people who use its Chrome Web browser will be more likely to keep using Google search. The 90-second ads show off Chrome, which it introduced in 2008. “As people look for […]