Recognising that historically, media companies have needed to juggle separate back-end systems for managing live online events and the rest of their premium video assets, white-label video publishing company thePlatform has introduced a single Web-based console to schedule and manage live signal acquisition and encoding, handle dynamic advertising insertion and metadata creation, and automatically archive […]
BT Vision has awarded the TV advertising sales contract for its new sports channels to Channel 4, in a three-year deal worth up to £40 million (€49m) over the period. Sky and Channel 5 also bid for the contract. Channel 4 also handles the TV ad sales for third parties including UKTV, home to channels […]
Samsung is preparing to launch a £14 million (€17.3m) marketing campaign to promote the S Recommendation and Smart Interaction features of its Smart TV range. The eight-week TV element of the campaign begins straight away and will feature a stampede of Roman Centurions, American footballers, Maori Warriors, police cars and cheerleaders charging towards a man […]
Shazam, the media engagement company, announced that Rich Riley has joined the company as Chief Executive Officer. Andrew Fisher, who has led Shazam as CEO since 2005, has been appointed to the newly created full-time position of Executive Chairman. John Pearson who has been Chairman of the Board since 2006 will become a Non-Executive Director […]
Cinema advertising specialist Screenvision and media engagement company Shazam have formed an exclusive partnership that will bring the Shazam for TV advertising platform to movie theatres across the US. The marriage of Screenvision’s giant theatre screens and Shazam’s mobile technology and ‘second screen’ experience will enable consumers to engage with many of the ads they […]
The Spanish TV ad market fell by 15.7 per cent to €409.3 million in the first quarter of the year intensifying its free fall, according to Infoadex, with Regional TV stations taking the worst part of it with a drop of 18.7 per cent. TV ad revenues in the nationwide FTA TV amounted to €371.4 […]
Spain’s Mediaset, owner of Tele 5 and Cuatro, is integrating its commercial units of TV and Internet jointly to market advertising in a 360º strategy in an attempt to boost ad revenues at a time when TV advertising has dropped by 15 per cent in the first quarter of the year. Advertising on pay TV […]
Advertisers gravitated to the small screen in 2012 and pulled away from newspapers and magazines, according to Nielsen’s quarterly Global AdView Pulse report. The $350 billion in global TV ad spending represented a 4.3 per cent year-over-year increase, and a strong second half in US contributed to a 3.2 per cent rise in global ad […]
ASA, the UK advertising watchdog, has banned YouView’s launch ads after agreeing with Virgin Media that claims the service was ‘unique’ and the ‘easiest’ were false. The ads had run on TV and in the Radio Times. The claims objected to included: “YouView is the easiest way to watch catch-up TV, on your TV” and […]
BSkyB has responded in withering terms to telco BT’s complaint that the satellite broadcaster has refused to screen a TV advertising campaign booked to promote its Premier League and other sports coverage as part of its BT Sport channels, scheduled for launch in July 2013. BT has complained to broadcast and communications regulator Ofcom about […]