Heineken the brewer is to launch a YouTube TV series. The online series, entitled Dropped, is part of the latest stage of Heineken’s global multimillion-pound ad campaign which continues with a new TV ad, The Voyage. Heineken described Dropped as a “social experiment”, with members of the public encouraged to live outside their boundaries and […]
Channel 4 has revealed it will broadcast an exclusive themed ad break of French adverts with subtitles in the first episode of its new French zombie drama, The Returned, which airs on June 9th. The major brands interested to feature their French ads in the one-off break include L’Oreal, Renault, Bel Boursin and Emirates – […]
Twitter has revealed a new product called Amplify, that it says will help brands match advertisements with Twitter commentary by viewers. Brands can then send messages to selected Twitter users who have already seen their ad on television. Twitter also announced it would work with a number of media companies, including Time Inc., Bloomberg, Discovery, […]
Virgin Media has signed up to be a main sponsorship partner of the Glasgow 2014 Commonwealth Games. The deal marks the quadplay operator’s first foray into sports sponsorship. Virgin Media said its Commonwealth Games sponsorship deal will include being the presenting partner of athletics, which would likely see brand ambassadors Usain Bolt and Mo Farah […]
Sony Electronics is using every form of publicity to bang the drum for its new Ultra-HD 4K displays, now appearing in department stores, Sony Stores and Best Buy retail outlets. It has hired director Garth Davis as well as Oscar-winning cinematographer Claudio Miranda to make its TV commercial, and an expanded showcase of the 4K […]
BlackArrow, a provider of advanced advertising solutions for TV platforms, and Canoe, a provider of advertising software and services to US programming networks, announced that Canoe has licensed BlackArrow Affiliate, a sophisticated toolset that enables programmers to manage ad avails in and around VoD content. This technology further enables the companies to support the monetisation […]
AT&T AdWorks has launched AT&T AdWorks Blueprint, the newest advancement in audience targeting. This platform uses anonymous AT&T data from online, mobile and TV users, overlaid with key insights provided from third party data providers. This platform allows advertisers to deliver the most relevant messages to consumers, reducing the number of irrelevant ads typically seen […]
Following the news that Facebook will launch video ads into people’s news feeds in July, visual classification company WeSEE conducted a poll to see what users thought of these plans. Findings include: – 68 per cent of people say that receiving irrelevant video ads on Facebook would make them inclined to use Facebook less. – […]
Users of social network giant Facebook will see video adverts introduced to their news feed this summer, according to reports. The commercials will last up to 15 seconds, and the first one a user sees in their news feed each day will start automatically but will not include sound. Growing budgets for video advertising on […]
Advertisements are again being played on India’s most popular TV channels. The stalemate between the Indian Broadcasting Foundation (IBF), representing the broadcasters, and how they billed ad agencies over the commercials they carried, has been resolved. IBF board member and Star India CEO Uday Shankar told local reporters: “We have an agreement to do net […]