BT Sport will feature as the shirt sponsor for both Glasgow Warriors and Edinburgh Rugby as part of a four-year sponsorship deal with Scottish Rugby. The new sports channels’ distinctive logo will be displayed on the front of both clubs’ shirts as they compete in the RaboDirect PRO12 and Heineken Cup. This new landmark partnership […]

RTÉ, the biggest broadcaster in the Irish Republic, has expanded its business beyond its core territory by partnering with Adap.tv, the video advertising platform used by the world’s largest brands, agencies and publishers. Offering its digital video inventory to select advertisers via a private marketplace on the Adap.tv platform enables RTÉ Digital to achieve an […]

According to Nielsen’s quarterly Global AdView Pulse report, Television remained the dominant media type in terms of advertising investment in the first quarter of 2013 with a 59 per cent share of media spend share and 3.5 per cent growth globally. It appears that TV will maintain this position at least for the short term, […]

Global media services company ZenithOptimedia (ZO) and multi-screen multi-format company Collective have reached a multi-year agreement that provides ZO with preferred access to new solutions from Collective’s data-driven, multi-screen analytics platform. These solutions enable ZO clients to identify TV preferences of online audiences who are currently in-market for a product category, are actively shopping for […]

Spain’s TV ad market continues to fall with a drop of 12.8 per cent to €884.4 million in the first half of the year, in comparison with €1.0142 billion in the same period the previous year. The FTA nationwide TV channels experienced an average drop of 12.9 per cent to €798.9 million taking 90.3 per […]

The Search Agency, a global online marketing firm, has released its latest State of Paid Search Report which found that the second quarter of 2013 marks the first quarter ever in which tablet cost-per-clicks (CPCs) exceeded desktops, with the average tablet CPC on Google 1.7 per cent higher than the average CPC on desktop. “The […]

Innovid, the technology platform delivering immersive video advertising, has released its Interactive Video Advertising Benchmarks: H1 2013 report, showing that campaigns leveraging video interactivity could increase ad engagement by 232 per cent. The report also shows that interactive ads produced significantly higher awareness rates, viewing rates, and more time spent interacting with the ad. Overall, […]

Adap.tv, the technology partner for brands and media companies, is continuing to expand its European operations as the evolving TV and video advertising landscape drives demand for its services. The company has added five new members to its team, with the roles focusing on fulfilling the company’s objective to make customers successful. Ian Tinson takes […]

Veri-Site has announced the readiness of its risk-relevant intelligence and management tools to support the voluntary set of best practices and guidelines for ad networks to address piracy and counterfeiting brought forth by the Interactive Advertising Bureau (IAB), and other leading ad networks. Support for the industry initiative was announced by the White House’s Office […]

Sky Italia has announced that by law the Lazio court will have to decide whether the current advertising limit imposed only to the pay-TV is lawful, as underlined by the European Court of Justice. This comes despite the fact that the European court said that making a distinction between pay and FTA is not ipso […]