Dyle mobile TV, operated by Mobile Content Venture (MCV), a joint-venture of 12 major broadcast groups, has announced the launch of a major marketing campaign in the US to boost awareness of a new technology that expands opportunities for people to watch TV on the go. Through a number of on-air, digital and live interactive […]
YouTube parent Google has signed its biggest cross-media advertising deal with MediaVest, part of Publicis, emphasising the shift of ad budgets to digital media including YouTube and mobile apps. MediaVest, whose clients include Coca-Cola, Honda and Walmart, has committed to spending tens of millions of dollars over the next year to buy advertising on YouTube […]
The Berlusconi-backed Mediaset Spain commercial broadcasting business has reportedly suffered a 13.7 per cent fall in its advertising revenue during the first 9 months of this year. Mediaset Spain will unveil its formal results for the 9-months on October 30th after the closing of the Madrid stock exchange. Mediaset Spain, owner of TV channels Telecinco […]
Thinkbox – the marketing body for commercial TV in the UK – has announced that Lindsey Clay is to become the organisation’s Chief Executive from 1 January 2014. Clay is currently Thinkbox’s Managing Director. Thinkbox’s current Executive Chair, Tess Alps, will become the non-executive Chair of Thinkbox, working with the organisation two days a week. […]
Videology, a video advertising platform provider, has announced the European availability of an enhanced contextual video targeting solution for advertisers and agencies using Videology’s programmatic buying technology. Working with contextual video data partner TriVu Media, a provider of broadcast-style advertising data for online video, Videology will use TriVu’s TVm Index data to bolster its Xtract […]
Viacom ($749 million) will reap the highest revenues of any international channel group in Europe in 2013, according to a new report from Digital TV Research. Covering 225 international channels/networks from 11 groups, the TV Channel Revenues in Europe report estimates that Viacom will be followed by Eurosport ($651 million) and Discovery ($620 million). Viacom […]
Civolution and Optimal, Inc., the leading social advertising and analytics platform and maker of Open Signals, announced a partnership allowing brands and agencies to buy Facebook ads in complete synchronisation with TV commercials. Optimal and Civolution worked together on the first campaign using this product for a client’s upcoming entertainment launch. “We were blown away […]
Akamai Technologies, a provider of cloud services, has published a scientific study that leveraged data from hundreds of millions of online videos and advertisements measured using the Akamai Sola Analytics media measurement and analysis product. The study analysed in aggregate 367 million videos and 257 million ads from over 3,000 publishers that were viewed by […]
TV kept its position as the front-running media format for advertising in the second quarter of 2013, according to Nielsen’s quarterly Global AdView Pulse report. Global TV ad expenditures grew 4.2 per cent in the US on a year-over-year basis for the first half of 2013, accounting for 57.6 per cent of total ad spend. […]
A report from Juniper Research has found that increased use of analytics platforms, allied to the introduction of innovative ad formats and purchasing mechanisms, will push global mobile ad spend beyond $39 billion in 2018, up from $13 billion this year. The report highlighted the opportunities offered by targeted in-app advertising, citing the dramatic success […]