Millward Brown has released its annual digital and media predictions for the year ahead. Authored by Millward Brown experts from around the world, the report identifies the need for marketers to better understand consumer behaviour across devices and adjust their investment accordingly as the primary challenge for 2014. Marketers will need more in-depth audience planning […]
YouTube will generate 50 per cent in ad revenue year-on-year in 2013 says a report from eMarketer. Advertisers will spend a projected $5.6 billion as advertisers seek a younger audience watching on new devices. YouTube does not keep all of the advertising revenue that flows through its site, paying much of it to partners and […]
TV is increasingly watched on catch up long after shows originally air, and broadcasters are trying to get paid for more of those views. Leslie Moonves CEO of CBS told the UBS Global Media Conference in New York that advertisers are increasingly willing to pay for those audience members who watch via who watch via […]
Global ad expenditures will increase 4.6 per cent in 2014 to $531 billion, according to GroupM’s latest spending forecast – a downgrade from the 5.1 per cent growth that the firm initially projected for 2014 back in August. But persistent economic sluggishness in a number of markets worldwide prompted GroupM to issue the downwardly-revised forecast. […]
Ensequence, an interactive platform provider, has signed partnership agreements with AMC Networks and ReelzChannel for AdConneqt+, Ensequence’s platform for national interactive TV advertising. AdConneqt+, allows national advertisers to maximise and measure viewer engagement by including interactive features in their 30-second ads. TV viewers can instantly respond to these spots with a few clicks of the […]
Online video platform blinkx has entered into an agreement to acquire Rhythm NewMedia, a mobile video advertising technology platform focused exclusively on smartphones and tablets, for a total consideration of $65 million. Rhythm operates a mobile equivalent of the blinkx ecosystem and enables the company to extend its reach across platforms. Blinkx anticipates that the […]
Media consultancy Decipher has called for the creation of a new ad network to support the UK’s free-to-air TV industry. Launching a report – The Failure Of Future Ad Tech in the UK – at the Future TV Advertising Forum in London, Decipher suggests that the next round of TV innovation in the UK is […]
Comcast has partnered with Nielsen to test a new ad strategy that will see advertisements inserted into the VoD offering of every episode of a current series’ season. With 200 full TV-series offered on Comcast’s VoD platform, the US telco will use Nielsen’s ad measurement system to get commercial ratings credit for the views of […]
Videology, the video advertising platforms, has formed a partnership with AddThis that allows Videology to find specific audiences at scale, even in markets where conventional data is scarce or unavailable. The agreement provides Videology with the capacity to create profiles based on consumer interest and inferred demographics. AddThis tools are found on over 14 million […]
Samsung Electronics is expected to spend up to $14 billion on advertising and marketing this year. And the Korean company, which has a market cap of $227 billion, has made no secret of keeping up its aggressive marketing and promotion as it seeks to make its brand as aspirational as Apple’s. Samsung spends a bigger […]