SpotXchange, a platform for video advertising, has continued to expand its European operation with the promotion of Claire Kemp-Harper to Director of Operations for Europe and the recruitment of Katherine McHugh as Client Services Account Manager. Kemp-Harper joined SpotXchange in 2011 as the head of the Client Services Division for the European region. She has […]
James Gilbert, Co-Founder and CEO of Pixel Power, a supplier of broadcast playout solutions, has reported strong growth in the dynamic advertising sector across 2013 and into 2014. Major broadcasters are increasingly turning to the company and technology partner BG+C for dynamic ad deployment. These “last-minute” ads help drive revenues and increase viewer stickiness for […]
Virtualisation, networking and cloud infrastructure specialist Citrix has released its Mobile Analytics Report for the first quarter of 2014, providing insight into subscriber behaviour and related factors that determine quality of experience (QoE) for mobile data services. This quarter’s report is being released in conjunction with a mobile data subscriber survey
Full year TV viewing figures for 2013 compiled by Thinkbox – the marketing body for commercial TV in the UK – show that the TV set remains the centre of people’s TV viewing, accounting for 98.5 per cent of total viewing. Non-TV set screens such as tablets and laptops accounted for the remaining 1.5 per […]
The record US viewing figures for the recent Super Bowl final between Seattle Seahawks and Denver Broncos is seen as further evidence that the European TV sector should look forward optimistically for the year ahead. PEPPTV – Platform for European Promotion of TV – an informal grouping of broadcasters’ trade bodies and sales houses, active […]
Digital measurement and analytics specialist comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform. “We’re deeply committed to creating […]
Extreme Reach, the video platform for integrated TV, online and mobile video advertising, has completed its acquisition of the TV business of Digital Generation for $485 million in cash. The combined company has revenues of $270 million and over 750 employees. DG was a leading provider of distribution solutions for TV advertising. Its offices and […]
The National Association of Broadcasters (NAB) is seeking a delay to the proposed implementation by research firm Nielsen of local television measurement methods that take into account viewing other platforms until the methodology and technology can be fully tested in the marketplace. The new methodology would
While advertisers and marketers have struggled with the issues of ad effectiveness and ROI for decades, today’s connected consumer has created new opportunities as well as new challenges for brands trying to break out and build loyalty. A 2013 report from The NPD Group shows that by 2015 there will be 202 million Internet-capable TV […]
The 2013 Most Memorable New Product Launch survey reveals significant findings when it comes to the Millennial generation’s media consumption, according to Sentient Decision Science and Schneider Associates. Evidence of the “M” factor in the US can be seen in specific media consumption patterns. Key findings in this year’s MMNPL survey include: · Millennials (also […]